Job Title: Director of Client Strategy (Ecommerce)

Location: Remote/Hybrid - Hiring in Ottawa, Toronto, or Montreal

Type: Full-Time

Compensation: $170,000 - $210,000 CAD + performance-based bonus

Start Date: Flexible

About Aplo Group

Aplo Group is a performance marketing and consulting firm helping eCommerce brands grow profitably. We work with a range of businesses - from early-stage startups to established 8-9-figure brands.

Our team blends strategic thinking with tactical execution across paid media, retention, creative, and CRO. We don't just advise - we build, optimize, and scale. Now, we're hiring a Director of Client Strategy to own both the strategy and execution of growth across a portfolio of clients.

The Role

As Director of Client Strategy , you will be both the lead strategist and hands-on media buyer across your client accounts. You'll be responsible for scaling performance through Meta, Google, TikTok, and other platforms - while also overseeing how lifecycle, creative, and landing page efforts tie into the broader growth strategy.

You'll collaborate with internal specialists (designers, editors, copywriters, email/SMS experts), but you'll personally own paid media and act as the primary driver of client performance.

Core Responsibilities

Strategic Ownership

• Build and lead growth strategies across paid media, retention, and CRO

• Run client calls, deliver reporting, and translate data into clear decisions

• Identify growth opportunities, performance risks, and channel expansion paths

Media Buying (Hands-On)

• Own campaign planning, execution, optimization, and scaling across Meta, Google, TikTok, and other platforms

• Manage significant ad budgets with a performance-first mindset

• Constantly test creative, targeting, and offers to drive improvements in CAC, MER, and LTV

Retention & Lifecycle Oversight

• Lead retention strategy across email and SMS

• Work closely with Klaviyo specialists and copywriters to execute high-performing flows and campaigns

• Tie lifecycle strategy into paid acquisition goals and funnel progression

Team Coordination

• Oversee a cross-functional team including designers, video editors, copywriters, and platform specialists

• Set priorities, provide creative direction, and ensure execution is aligned with strategy

• Maintain accountability and communication across all stakeholders

Financial & Performance Insight

• Understand client business models, cash flow, and key unit economics

• Analyze P&Ls, contribution margins, and funnel-level KPIs to guide spend decisions
• Advise clients on budgeting, product offers, and promotional strategies

Who You Are

• 5+ years of media buying experience (Meta required, Google and TikTok required)

• Experience overseeing or executing email/SMS strategy (ideally with Klaviyo)

• Hands-on knowledge of how to grow and operate a Shopify store

• Strong grasp of finance and economics : you understand P&Ls, cash flow, and how growth impacts the bottom line

• Proven client-facing experience - you've worked directly with founders, CMOs, or Heads of Growth

• Comfortable managing cross-functional teams and leading through influence

• Operate like an owner: proactive, sharp, decisive, and accountable