Job Title:

Director, Product Management, Customer Acquisition & Engagement, LAC

Overview:

Mastercard's Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard's differentiation and business growth.

The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Regional Director of Product Management for the Latin American and Caribbean region to oversee product solutions and P&L management for our CA&E Line of Business: Personalization.

This role requires expertise in managing Personalization (powered by Dynamic Yield capabilities) and ensuring the product is scaled across the region. The candidate must have a deep understanding of the competitive landscape, ensure the product meets local market needs, and proactively enhance and innovate the product line by gathering requirements for future development. The position involves delivering the product go-to-market strategy and partnering closely with Commercialization teams to integrate the product into the broader solutions portfolio to achieve business outcomes. The role will collaborate with Regional and Global Product Leads, Services Business Sales Leads, and Account Managers.

Key Responsibilities:

1. Act as Product Owner for Personalization:
   • Bring the global product to the region, including use cases
   • Understand and contribute to the global roadmap
   • Track budget and forecasts
   • Lead product localization and go-to-market strategies
   • Manage studio processes, including pricing
   • Be involved in pilots and vendor/partner management
   • Source offers in-market
2. Act as Regional SME:
   • Understand the competitive landscape
   • Map regional pain points and needs
   • Conduct training and educational sessions for Account Managers and Sales teams
   • Measure and articulate the value and impact of the product

All About You:

• Proven experience in product, sales, or client services leadership with a track record of driving growth
• Expertise in Digital Marketing and Martech solutions
• Experience in high-tech or IT industries, especially with digital retail and financial institutions
• Strong business acumen and experience in launching and scaling products in dynamic markets
• Consultative mindset with customer-centric approach
• Skilled in influencing teams and unifying stakeholders around strategic goals
• Experience developing go-to-market strategies and sales enablement
• Ability to navigate complex deals and engage with executive clients
• Deep understanding of industry and market trends
• Creative problem solver with out-of-the-box thinking
• Growth-oriented, adaptable, and able to thrive in fast-paced environments
• International and matrixed organizational experience is highly desirable
• Excellent networking, communication, and storytelling skills, focused on results
• Ability to work across diverse teams and cultures globally
• High analytical skills and experience applying data to lifecycle management decisions
• Fluent in English; Spanish language skills highly desirable