Director, Growth & Brand Experience

Fostering Communication - Level 5

Definition: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

• Scans the environment for key information and messages to form the development of communication strategies.
• Formulates strategies to communicate and achieve specific objectives (e.g., considers optimal "messaging" and timing of communication).
• Uses varied communication vehicles and opportunities to promote dialogue in order to develop shared understanding and consensus.

Project Management - Level 5

Definition: Planning, implementing, monitoring, and completing projects while ensuring effective management of scope, resources, time, cost, quality, risk, and communications.

• Manages large, highly complex or strategic projects that impact the organization as a whole.
• Oversees diverse, multi-disciplinary teams.
• Engages diverse stakeholder groups to manage expectations.

Collaborating with Others - Level 5

Definition: Working together with others in a cooperative and supportive manner to achieve shared goals.

• Facilitates collaboration across groups to achieve a common goal.
• Breaks down barriers (structural, functional, cultural) between groups, facilitating the sharing of expertise and resources.
• Creates opportunities for individuals and groups to work together and get to know each other to further organizational objectives.
• Promotes agendas that support the organization's broader goals.
• Creates cross-functional groups to solve problems.

Integrated Marketing Communications - Level 5

Definition: Developing and implementing marketing messages and strategies that optimize the communication of the organization's brand to target markets.

• Develops an integrated marketing communication strategy aligned with the overall marketing strategy.
• Scans the environment for technologies that have the potential to impact the organization's marketing communication strategies.
• Identifies and leverages marketing communication synergies with outside organizations.
• Allocates and controls resources within the scope of integrated strategies.
• Develops integrated promotional planning processes across all channels and business categories.

Marketing Strategy - Level 4

Definition: Establishing organizational marketing goals and identifying a strategy to achieve them.

• Establishes a long-term marketing strategy aligned with the overall marketing goals and objectives.
• Assesses the potential impact of wider environmental forces on the marketing strategy (e.g., culture, ethics, economics, politics, legal frameworks, and sustainability).
• Provides strategic coaching and leadership to the marketing team.
• Distributes resources across segments, products, or business lines based on marketing objectives or priorities.
• Anticipates and builds capacity and capability to respond to future market needs.

Creativity and Innovation - Level 4

Definition: Generating viable, new approaches and solutions.

• Provides expert insight into problems to assist others in researching and creating new approaches.
• Sponsors experimentation to maximize potential for innovation.
• Supports others in generating new and innovative approaches (e.g., by providing funding, building on new ideas, recognizing innovation).
• Encourages challenges to conventional approaches.

Exemplify Empathy - Level 4

Definition: Genuinely seeking to understand and respect others' perspectives and emotions; encouraging a culture of compassion, empathy, trust and support within and beyond the organization.

• Shares stories of compassionate acts by organization members with the wider organization.
• Affirms the value of a culture where people feel safe to share their thoughts and emotions, especially in challenging times.
• Provides a "personal connection" by being present and accessible to organization members.
• Improves business practices so that organization members have the flexibility to express the need for help and to provide empathy and compassion to others.
• Develops guidelines for respectful and compassionate communication, creating a compassionate workplace.
• Ensures that policies and procedures support empathy and compassion in the organization, removing systemic barriers.

Digital Marketing - Level 4

Definition: Developing digital strategies, programs, and tools in line with organization's branding and sales objectives.

• Measures and reports on the performance of all digital marketing campaigns and assesses against goals (ROI).
• Performs quantitative assessment and optimization of website experience and content through Google Analytics, multivariate testing, A/B testing, and user testing.
• Creates processes to ensure that digital capabilities and the marketing program target, convert, and retain goals and budget commitments are met.
• Assesses the appropriate automation tools to evaluate the impact of digital marketing initiatives on the organization's performance.
• Leads all aspects of digital marketing including SEO/SEM, affiliate, display retargeting and acquisition, email marketing and content marketing.

Responsibilities

• Drive growth initiatives of all sizes-supporting the Executive Director on vision, strategy, project management and executive presentations, while independently leading key projects that fuel agency growth, showcasing project leadership.
• Support Executive Director in leading pitch responses and key projects & internal timelines and manage stakeholders in terms of pitch scope, deadlines, resource usage.
• Work with finance, agency leads and Executive Director on fee structures/ organisational/operation model requirements for pitches.
• Learn how to be the 'internal client voice' to ensure business appropriate lens & quality control are placed across responses.
• Ensure Executive Director and CMO are kept up to date on latest pitch advancements & key workstreams.
• Partner with the agency leads to deliver on KPIs for prospective clients & across key workstreams.
• Champions creativity by leading award strategies, managing high-impact campaign entries, and driving internal programs that spotlight and elevate the agency's creative excellence.
• Collaborates with agency and product leaders to drive both short- and long-term marketing objectives, aligning brand and business goals.
• Co-leads the national marketing calendar with the counterpart Director, identifying opportunities to streamline efforts and amplify impact across all markets.
• Leads the full cycle of marketing initiatives, from strategy to execution, ensuring campaigns, events, sponsorships, PR, employer brand and case studies are aligned to attract and engage ideal clients.
• Oversees and elevates all public-facing communications-from earned media and speaking engagements to organic channels like social media, websites, and marketing content.
• Builds strong, collaborative relationships across OMG to unlock shared value and accelerate progress.
• Defines and tracks key marketing KPIs, using performance data to optimize investments and clearly demonstrate value.
• Leads its team operations by managing workloads, guiding professional growth, and driving innovation through new marketing practices and continuous performance development.
• Maintains close alignment with North American and Global Brand teams, leveraging shared tools and insights to stay ahead of emerging trends and capabilities.

Experiences

• Proven track record in B2B marketing and business leadership, demonstrating success in delivering impactful solutions.
• Experience partnering with executives to drive key projects and develop short- and long-range B2B marketing plans, including defining vision and success metrics.
• Strong background in service organization management, with the ability to lead and execute multiple key projects simultaneously.
• Ideally, experience working at or with an advertising (preferably media) agency, bringing valuable industry insight and expertise to the role.
• Proven ability to lead, motivate, and empower teams, fostering collaboration and achieving outstanding results. Demonstrated success in setting clear goals, providing support, and creating an inclusive environment where team members thrive and deliver high-impact work.