Responsibilities

• Develop insightful fact-based business updates
• Define the vision and establish a clear portfolio approach (including SKU rationalization) across different brands
• Manage innovation in collaboration with cross-functional teams (PMO, R&D, Legal, Regulatory )
• Lead the label designing and packaging process
• Create marketing toolkits to support the aftermarket sales team (brochures, sales sheets, website, selector tools )
• Lead and attend trade shows for heavy-duty equipment in both the US and Canada
• Work effectively with advertising, promotional, research agencies, consultants, vendors, etc.

Qualifications

Education and Experience:

• University degree in Marketing/Business Management
• Minimum of 5-8 years of relevant experience
• Experience in brand building, product management, and marketing in the CPG industry
• Experience with retailers (Canadian Tire, Home Depot, Rona, Walmart, etc.)
• Experience in B2B, aftermarket industries, and industrial sectors would be a plus

Communication Skills:

• Excellent verbal and written communication skills. Proficiency in French is a must.
• Ability to create presentations and present to small groups as well as large audiences
• Good writing skills for creating business plans, proposals, internal reports

Technical Skills:

• Ability to analyze market research and business reports, interpret data, identify trends, and make recommendations
• Good knowledge of budgeting, pricing strategy, and margin management
• Excellent technical aptitude with understanding of product specifications and usage, experience in new product development and launches
• Experience in briefing agencies (research, packaging, and advertising), evaluating their work, and providing feedback
• Strong proficiency in digital, social media, and e-commerce platforms to reach consumers

Computer Skills:

• Good working knowledge of PowerPoint and Excel
• Strong ability to quickly learn tools to effectively run analysis (e.g., PowerBi, Krunchbox )

Desired Profile

• Strong entrepreneurial mindset, going above and beyond expectations
• Solution-oriented thinker
• Fun and collaborative team player
• Comfortable delivering in a fast-paced environment
• Passionate about the industry and marketing, with a drive to learn
• High level of business ethics