Duration: 12 Months

Location: Hybrid (Physically present in Canada + EST Time Zone + 2 days OnSite - Ottawa Downtown)

Mandatory: Any GoC Reliability/Secret/Top Secret Clearance Required

We are seeking a Web Strategist for one of our direct client who will play a pivotal role in shaping and executing of the transformation of our client's website. This involves developing strategies, providing operational guidance, ensuring the alignment of web initiatives with business goals, and driving continuous improvement in website performance and user experience.

Primary Responsibilities

• Strategic Planning:

- Develops and supports the execution of comprehensive web strategies that align with the company's overall business objectives

- Collaboratively develops and supports execution of a scalable personalization strategy

- Collaborates with business teams to jointly develop a content strategy for the website including content and technical SEO

- Builds user flows that enables the customer journey for target personas

- Develops and supports the execution of an accessibility strategy that includes content and technology

• Web Transformation:

- Drives web transformation projects, including website redesigns, collaborate in platform migrations and the integration of new technologies

- Ensures web transformation aligns with broader marketing initiatives including campaigns, paid advertising, social, and email marketing

• Operational Guidance:

- Provide operational guidance to cross-functional teams, ensuring best practices in design, content management and web development

- Leverages analytics and data insights to guide ongoing website improvements

- Monitors and analyze web performance metrics, user behavior, and industry trends to increase relevant traffic and to measure effectiveness of web initiatives

- Collaborate with UX designers to enhance user experience and ensure the website meets the needs of our target audience

• Stakeholder Collaboration:

- Works closely with marketing, IT, and other departments to ensure cohesive and effective web strategies

- Ensures alignment of annual and quarterly planning of business teams, technology teams, stakeholders and delivery partners

Requirements

• Strategic thinking and ability to connect website efforts to business goals and customer needs
• Strong knowledge in usability and user-centric approaches
• Collaboration and communications skills to effectively communicate complex topics at different levels
• Drive website transformation
• Develops and executes web strategies (including SEO strategy, content strategy, content management strategy, personalization strategy) that deliver on OKRs and on our corporate strategy
• Advises cross-functional teams to ensure best practices in design, development, and content management
• Collaborates with UX designers to ensure experiences meet the needs of client's target audiences
• Supports team leadership developing strategic short- and long-term goals
• Collaborates with stakeholders to ensure strategic alignment
• Project management and working in agile methodologies
• Knowledge of CMS platforms, SEO and tools, web analytics

Assets

• Adobe AEM
• Accessibility and WCAG knowledge
• Bilingual in French and English

We thank you for visiting the job page. Only candidates closely matching the requirement will be contacted for interview. Wishing you all the best in your job search.