Position Summary

The Senior Student Recruitment Officer plays a critical role in promoting and maintaining a strong student enrollment base for a private secondary school in Ontario. This position is responsible for overseeing all aspects of the admissions process and implementing effective recruitment strategies to attract and enroll a diverse and talented student population around the world. Occasional overseas travelling would be required.

Key Responsibilities

Recruitment Strategy

• Develop and execute a comprehensive recruitment strategy to attract and engage a diverse pool of qualified applicants at middle and high school levels
• Identify and cultivate relationships with feeder schools, educational consultants, and other relevant organizations to increase the school's visibility and attract potential students
• Represent the school at educational fairs, conferences, and community events to promote the institution and engage with prospective families
• Collaborate with the marketing and communications team to develop targeted marketing materials and digital campaigns to enhance the school's brand and attract prospective students

Admissions Events and Outreach

• Plan, organize, and oversee admissions events, including open houses, information sessions, and campus tours, to showcase the school's facilities, programs, and community
• Coordinate outreach efforts to prospective families, including personalized communications, follow-ups, and providing relevant information and support throughout the admissions process
• Liaise with faculty, staff, and students to involve them in the admissions process and ensure their participation in recruitment events and initiatives
• To commit the annual admission target and secure the retention of new applications

Admissions Management

• Develop and implement comprehensive admissions policies and procedures in line with the school's mission and enrollment goals
• Manage the entire admissions process, including application review, interviews, and decisions, ensuring a seamless and efficient experience for prospective students and their families
• Collaborate with faculty, staff, and administrators to assess applicants' qualifications and fit with the school's academic, extracurricular, and community values
• Maintain accurate records of applicant data and statistics to track enrollment trends and inform strategic decision-making

Enrollment Analysis and Reporting:

• Monitor and analyze enrollment data, trends, and market conditions to assess the effectiveness of recruitment strategies and inform decision-making
• Generate regular reports on enrollment metrics, applicant demographics, and conversion rates to provide insights to the school's leadership team
• Collaborate with the finance and budgeting department to develop enrollment projections and forecasts for resource allocation and planning purposes

Position Requirements

Academic & Experience Requirements

• Bachelor's degree in a relevant field (e.g., Education, Marketing, Business Administration)
• Ten years of experience in admissions and recruitment in education sector, preferably in a secondary school or higher education setting

Knowledge & Competency Requirements

• Strong sense of business acumen
• Strong knowledge of the Ontario education system and admissions requirements
• Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse stakeholders
• Strong organizational and project management abilities, with a keen attention to detail
• Data-driven mindset with the ability to analyze and interpret enrollment data
• Proficiency in using admissions management systems, databases, and Microsoft Office Suite
• Familiarity with digital marketing tools and social media platforms is an asset
• Occasional overseas business trips are required

Desirable Requirements

• University guidance counselling knowledge
• Knowledge in IB curriculum