Community Outreach Coordinator

Location: Niagara Falls, Ontario (with potential travel)

Reports to: Head of Marketing (Brandon Mimms)

About Tripshepherd

Tripshepherd is redefining travel by creating authentic, locally-driven experiences that connect travelers with passionate experts, influencers, and hosts worldwide. We believe in transformational travel-where exploration isn't just about visiting a place, but truly experiencing it, guided by those who know it best.

We're a fast-growing, high-energy startup with a vision-driven culture-we thrive on innovation, collaboration, and pushing boundaries. If you're excited about building a global network of creators and shaping the future of travel, this role is for you.

What is a Co-Creator at Tripshepherd?

A Co-Creator is any passionate individual-local guide, influencer, or experience host-who designs and delivers unique travel experiences on our platform. They're the heart of Tripshepherd, bringing authentic, memorable adventures to travelers worldwide.

As Co-Creator Onboarding & Partnerships Manager, your mission is to find, onboard, and empower these creators, ensuring they have the tools, training, and community support to thrive on the platform.

Key Responsibilities

1. Co-Creator Recruitment & Outreach (Primary)

• Actively identify and recruit high-quality co-creators through social media, networking events, and direct outreach.
• Manage inbound applications and selectively onboard top-tier creators.
• Develop and execute outreach campaigns across Instagram, LinkedIn, and niche travel communities to drive sign-ups.

1. Onboarding & Training

• Guide new co-creators through experience concepting, pricing, storytelling, and video content.
• Partner with marketing to equip creators with tools and strategies for self-promotion.
• Provide ongoing coaching and feedback to help co-creators refine and optimize their experiences.

1. Community Engagement & Retention

• Foster a thriving co-creator community through webinars, virtual meetups, and localized gatherings.
• Implement engagement strategies (creator spotlights, feedback loops) to maximize retention and satisfaction.
• Identify churn triggers and proactively address creator concerns to retain top talent.

1. Tracking & Performance Optimization

• Own key performance metrics, including:
• Number of co-creators onboarded per city
• Experience activation rate (how many creators successfully launch experiences)
• Quality benchmarks (reviews, engagement, revenue)
• Use data-driven insights to refine recruitment and onboarding processes.
• Work closely with product & tech teams to improve self-Cserve onboarding tools.

1. Scaling & Growth

• Develop scalable onboarding materials, including training guides, self-serve tutorials, and community resources.
• Establish partnerships with travel influencers and niche communities to attract future co-creators.
• Align with Tope (Ops) and Brandon (Marketing) to match supply and demand in launch cities.

Who You Are

Must-Haves

• 2 years of experience in sales, influencer relations, community management, or a similar front-facing recruitment role.
• Proven track record of leading outreach campaigns and closing partnerships.
• Exceptional communication skills (written, verbal, and presentation) with the ability to engage across social media.
• Highly organized and comfortable with data analytics tools (Google Sheets, CRM software).
• Passionate about community-building and fostering long-term engagement.

Nice-to-Haves

• Experience building or managing an influencer/creator network.
• Previous travel industry experience or a deep passion for immersive experiences.
• Familiarity with remote collaboration tools (Slack, Trello, Notion, etc.).
• Ability to speak multiple languages (a plus for global outreach).

Ideal Candidate Attributes

• Charismatic & Persuasive - You know how to sell an opportunity and get people excited.
• Sales-Driven & Results-Oriented - You can convert outreach into successful partnerships.
• Community-Builder - You thrive on engaging, supporting, and retaining creators.
• Metrics-Minded - You analyze KPIs, iterate on processes, and optimize for success.
• Growth Mindset - You embrace experimentation, learning, and adapting quickly.

Why Join Us?

• Culture of Innovation & Impact - Be part of a fast-moving, purpose-driven team that is shaping the future of travel.
• Travel Opportunities - Visit launch cities and onboard co-creators in person.
• High-Impact Role - Own a critical part of Tripshepherd's growth strategy and make a visible difference.
• Startup Energy, Big Potential - Work closely with leadership, grow quickly, and have the freedom to test bold ideas.