About Us:

At Microserve, located at Dominion St, Burnaby, BC V5G 4G3, we are seeking a Campaign & Event Marketing Specialist (NOC 11202). This position involves planning and executing strategic marketing campaigns and external events, such as tradeshows, conferences, webinars, and industry events.

Position Overview:

• Title: Campaign & Event Marketing Specialist
• Type: Full-time (40 hr/wk), permanent
• Hourly Wage: $36.60/hr
• Benefits: Health and dental benefits, including LTD and life insurance, vision

Key Responsibilities:

• Develop and implement strategies and related content for direct and digital marketing and advertising campaigns.
• Develop, implement, and evaluate multi-touch demand generation campaigns, including tracking, optimizing, and reporting results.
• Manage post-campaign analysis to measure effectiveness and report outcomes.
• Lead the planning and execution of all external marketing events (webinars, lunch & learns, tradeshows, exhibitions, speaking engagements).
• Advise the Marketing Manager on marketing strategies, channels, and opportunities for growth.
• Assist in developing content and inbound marketing strategies to generate inbound leads.
• Develop sales enablement tools and assets (brochures, flyers, infographics, battle cards, videos).
• Collaborate with the Web Developer and SEO Specialist on paid campaigns across all Microserve social channels.
• Support the Marketing Manager in developing MDF-funded marketing proposals.
• Maintain accurate records of marketing budget tracking and reporting.
• Assist with the design and branding of marketing materials and graphics, such as email invitations, event signage, and social media posts.
• Generate KPI reports as requested.
• Assist in training, onboarding, and mentoring new marketing team members.
• Provide general support for other marketing tasks as needed.

Position Requirements:

• Bachelor's Degree in Marketing, PR, Communication, or other Business discipline is required.
• Minimum of 2 years of experience in a similar role.
• Excellent written and verbal communication skills in English are required.

Asset Qualifications:

• Understanding of social media platforms and their role in the marketing funnel.
• Strong organizational skills and attention to detail.
• Ability to provide creative direction for various marketing materials and assets.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Basic working knowledge of Adobe Suite (InDesign, Publisher, Photoshop) is an asset.
• Knowledge or experience in the technology industry is a plus.

Application Process:

If you meet the qualifications and are ready to join our dynamic team, please submit your application with your resume and a cover letter detailing your relevant experience.