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Research and Insights Director

We Are Social
Toronto, ON
Posted yesterday
Job Details:
Full-time
Experienced

WE ARE

A creative agency powered by social connections. That means we thrive on what's trending and creating campaigns that get people buzzing. We call it "Ideas Worth Talking About," and we're proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald's, Adidas, Universal Studios, and YouTube.

WHY YOU'LL LOVE IT HERE

  • We like to laugh, we live for celeb gossip and we're great on AUX.
  • Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
  • You best believe we know how to celebrate our wins. And our losses (it's how we learn).
  • From carbon offsets to community kitchens, we're passionate about making a difference.
  • Did we say snacks? Because we have great snacks.

YOU ARE

  • A person who thrives in a fast-paced environment, responding quickly and proactively
  • Not interested in just following trends – you want to create them
  • A self-starter, who'll take ideas from concept to execution, navigating feedback like a pro

Traditional agency experience is not required, but it's a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you'll guide brands by staying ahead of social trends and cultural moments. In return, you'll join a global agency dedicated to generating buzzworthy ideas for some of the world's leading brands.

WHAT YOU'LL DO

  • Oversee multiple complex research programs simultaneously, ensuring insights drive business growth and client strategies
  • Develop and apply advanced, innovative research methodologies that push the agency's approach forward
  • Evaluate and synthesize insights across projects to provide a strategic, high-level POV on business challenges and opportunities
  • Refine and scale agency best practices around R&I deliverables, ensuring consistency and innovation across the team
  • Identify opportunities to evolve product offerings, aligning them with emerging trends and client needs
  • Proactively uncover emerging cultural patterns and social media shifts, translating them into actionable strategies for clients
  • Partner with creative and strategy leadership to embed a culture-first mindset across broader agency outputs and thinking
  • Guide teams to craft and deliver complex ideas, ensuring presentations are strategically compelling and audience-appropriate
  • Drive the narrative for high-stakes client meetings, turning feedback and challenges into productive, actionable next steps
  • Mentor the team on storytelling techniques, enabling them to communicate insights with clarity, authority, and persuasion

Requirements

  • 10+ years of experience in social media strategy or a related field.
  • Deep understanding of social media platforms and their audiences.
  • Strong analytical skills and experience using social media analytics tools.
  • Excellent communication and presentation skills.
  • Proven ability to lead and mentor team members.
  • A pulse on social media cultural and platforms trends and be able to translate into what it means for a client's business and how to integrate that thinking

Benefits

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.

This job posting will expire: June 31, 2025

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes We Are Social what it is—and we wouldn't have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

Let's do cool stuff together. Apply now!

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