At Education Perfect, we're a team of dedicated professionals passionate about empowering educators and inspiring students. We believe that education has the power to change the world and our mission is to innovate, create, and develop technology that helps make that change a reality. As an EPeep, you'll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.
About the role:
Education Perfect is looking for a Senior Product Marketing Manager to join our team in Toronto! In this role you will work closely with our regional team in Ontario, as well as our global product marketing, product and marketing teams across ANZ to enable effective growth and product adoption in the Canadian market.
This will include creating and maintaining market specific buyer & user personas and optimising our overall value proposition for the region, as well as driving the adoption of strategic product behaviours and supporting the launch of new features & product offerings.
This role requires a deep understanding of the Canadian education landscape, the ability to adapt quickly to meet the needs of our internal teams and our customers and to represent both the voice of product in the region as well as the voice of the region in product & product marketing conversations.
What you will do
- Collaborate closely with regional sales, CS & curriculum leads to support their needs for positioning, assets, sales tools and strategic guidance
- Develop strong messaging and value propositions that resonate with the market using market knowledge data and customer insights
- Support the development and execution of global GTM plans for new products and features in the Canadian market during both planning and delivery stages and own regional enablement and marketing for product launches
- Develop strategies to drive adoption and engagement of identified strategic product behaviours among product users
- Analyse user data and insights to identify opportunities for optimisation and growth
- Conduct market research, competitive analysis and customer segmentation to inform strategies and initiatives
- Stay up to date with the latest industry trends, emerging technologies, and best practices in pedagogy and the adoption of technology in education
- Support the understanding of product market fit and provide input into product development and roadmap based on market insights and customer feedback
About you
- 5+ years of experience in marketing, strategy or product marketing
- Experience in Education/Ed-Tech with a deep understanding of pedagogy, and the relevant Canadian provincial education systems
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Proven track record of driving product adoption, engagement, and growth through strategic marketing initiatives
- Strong analytical skills with the ability to interpret data and insights to inform decision-making
- Excellent communication and presentation skills, with the ability to articulate complex concepts in a clear and concise manner
- Experience managing cross-functional initiatives and collaborating with stakeholders at all levels
- Creative thinker with a passion for innovation and problem-solving
Equitable opportunities, growth, and development lie at the heart of how we work at EP. We understand that not all applicants may possess all the following attributes so if you think you have what it takes, but are not sure you check every box, we would love to still hear from you!
What we offer
- As our team is based globally, we offer flexible working arrangements
- For our at home workers, a communication allowance towards your monthly internet or phone charges and $1000 towards setting up your home office
- Three extra days of annual leave during our end of year shut down period, parental leave top ups and a community service day
- Wellness allowance to use on anything to support your mental and physical wellness
- EAP with unlimited sessions
- Employee Equity Bonus Plan
- Employee referral program - $2000 when you refer a new team member
- Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub
- EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees
- The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community
We celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual brilliance. When you work with us, you're not just joining a company - you're joining a team united by the desire to make a difference.