Saveur NB / Savour NB

About Saveur NB

Saveur NB / Savour NB is an industry-led, government-supported, not-for-profit organization dedicated to advancing New Brunswick’s local food and beverage sector. We promote local, fresh, and flavourful offerings through brand leadership, stakeholder support, and coordinated industry growth efforts. We focus on high-impact initiatives for provincial sector growth balancing community benefit with economic development.

Our Vision: To inspire pride in New Brunswick’s top-quality food and beverage products and experiences and foster sustainable sector growth—locally and beyond.

Our Mission:

• Lead and manage the Savour NB brand in collaboration with industry stakeholders
• Support sector enterprises with business growth, market access, marketing, and more
• Act as a liaison across industry, community, and government
• Foster collaboration across the ecosystem to drive growth, impact, and innovation