Destination St. John's

Destination St. John's (DSJ) is a private non-profit corporation operating under the direction of a Board of Directors on behalf of its partners. As a destaintion marketing organization (DMO), it is first and foremost a sales organization, selling tourism parenters' products, services and experiences to the world.

As one of the five DMOs in the province, Destination St. John's has a seat on the Newfoundland and Labrador Tourism Board. Playing an active role in the development of programs and initiatives of the Board such as the Tourism Assurance Plan and The Northeast Avalon Destination Development Plan is an important supporting role for DSJ in ensuring that partners of DSJ are fully informed on tourism trends and customer expectations and that DSJ marketing partners can avail of the benefigts of these programs.