- – Own product messaging and positioning, ensuring clarity across all teams.
- – Develop vertical playbooks with tailored messaging for priority industries.
- – Write structured campaign briefs to guide creative output and execution.
- – Manage social media channels and develop content strategies to boost engagement.
- – Create and edit high-quality written, video, and photographic content for campaigns.
- – Analyze performance metrics and optimize digital assets for improved brand visibility.
- – Manage execution of marketing communications across various channels and tactics.
- – Develop detailed marketing briefs and collaborate with agencies on creative projects.
- – Analyze campaign performance and partner with teams to optimize customer experience.