- – Manage pricing and daily operations for TV and digital video revenue streams.
- – Collaborate with cross-functional teams to optimize advertising revenue strategies.
- – Conduct ad-hoc analyses to support leadership and track performance against KPIs.
- – Manage content calendar, ensuring timely delivery of YouTube and webinar assets.
- – Produce and edit long-form YouTube videos, enhancing storytelling and engagement.
- – Coordinate webinar funnel operations, tracking performance and optimizing lead generation.
- – Implements marketing strategies and communication plans for AIMA and affiliates.
- – Develops digital content, brochures, and promotional materials for various platforms.
- – Moderates social media presence and tracks engagement analytics for strategy adjustments.