- – Own product messaging and positioning, ensuring clarity across all teams.
- – Develop vertical playbooks with tailored messaging for priority industries.
- – Write structured campaign briefs to guide creative output and execution.
- – Provide strategic direction for marketing initiatives aligned with organizational goals.
- – Oversee marketing performance, ensuring accountability and alignment with priorities.
- – Guide audience engagement strategies using data-driven insights for community impact.
- – Provide expert advice to woodlot owners on effective land management practices.
- – Develop and implement comprehensive forest management plans to meet landowner goals.
- – Collaborate with staff to deliver silviculture programs and enhance training opportunities.