Brand Marketing Specialist & Lead Designer

Brand Marketing & Designer

About FMP

FMP is a leading fintech and financial Data-as-a-Service (DaaS) provider, deliver in comprehensive financial market data, company fundamentals, and analytics to investors, developers, financial institutions, and businesses. Through our APIs and datasets, we empower customers to build powerful applications, financial models, and analytical tools.

As FMP continues to grow, we are looking for a creative and strategic Brand Marketing Specialist & Lead Designer to strengthen our brand identity, elevate our digital presence, and improve the FMP customer experience

About the Role

The Brand Marketing & Designer will play a key role in shaping FMP's visual identity and

digital experience. This position combines brand development, marketing design, website

design, and digital product design, with a strong emphasis on creating intuitive, modern,

and visually compelling user experiences.

Working closely with marketing, product, and engineering teams, you will translate

complex financial data and technical products into clear, engaging, and accessible digital

experiences. The ideal candidate is both creative and analytical, with the ability to develop

a cohesive brand while improving the usability and effectiveness of FMP's digital platforms.

Key Responsibilities

Brand Identity & Visual Design

• Develop and maintain FMP's brand identity, visual standards, and design guidelines across all digital and marketing channels.
• Ensure consistency in typography, colour, imagery, layouts, and visual communication.
• Create high-quality visual assets that communicate FMP's products, services, and value proposition.
• Help strengthen FMP's market positioning through cohesive and recognizable design.

Digital Product & Website Design

• Design intuitive, modern interfaces for FMP's website, dashboards, digital platforms, and customer-facing products.
• Create wireframes, user flows, prototypes, mock-ups, and high-fidelity designs.
• Simplify complex financial information and data-heavy workflows into clear, accessible, and user-friendly experiences.
• Develop reusable design components and maintain consistent design systems.
• Collaborate with developers to ensure designs are implemented accurately.
• Review existing digital experiences and identify opportunities for improvement.

Brand Marketing & Creative

• Design marketing materials for digital campaigns, product launches, and brand initiatives.
• Create landing pages, website graphics, advertisements, social media assets, email visuals, and presentations.
• Translate marketing objectives into compelling creative concepts and visual storytelling.
• Support brand awareness, lead generation, customer engagement, and conversion initiatives.
• Ensure all marketing materials align with FMP's brand identity and business objectives.

Digital Experience Optimization

• Evaluate FMP's website and digital platforms to identify opportunities to improve usability and customer engagement.
• Use customer feedback, analytics, and usability testing to guide design decisions.
• Identify opportunities to simplify workflows and improve how customers discover and use FMP's products.

Collaboration & Innovation

• Work closely with marketing, product, engineering, and leadership teams to deliver design solutions aligned with business priorities.
• Present design concepts and explain decisions based on user needs and business objectives.
• Manage multiple projects while maintaining high standards and meeting deadlines.
• Explore AI-powered design tools and emerging technologies to improve creative workflows and productivity.

Qualifications & Experience

• 4+ years of experience in brand design, digital design, product design, or a related field.
• A strong portfolio showcasing brand identity, website design, digital interfaces, and user experience improvements.
• Experience designing websites, web applications, dashboards, or data-intensive digital products.
• Strong understanding of user-centred design, usability, information architecture, responsive design, and accessibility.
• Proficiency in Figma, Adobe Creative Suite, or comparable design tools.
• Strong visual design skills, including typography, colour theory, layout, and visual hierarchy.
• Experience developing brand guidelines and maintaining visual consistency across multiple channels.
• Understanding of digital marketing, customer journeys, and website conversion principles.
• Excellent communication, collaboration, organization, and problem-solving skills.
• Ability to balance creative thinking with practical business requirements and deadlines.

Nice to Have

• Experience in fintech, financial services, SaaS, or data-driven digital products.
• Experience designing financial dashboards, analytics tools, or developer-focused platforms.
• Familiarity with usability testing, A/B testing, web analytics, and conversion-rate optimization.
• Basic understanding of HTML, CSS, and front-end development.
• Experience with design systems and reusable component libraries.
• Familiarity with AI-assisted design, prototyping, and workflow automation tools.

What We're Looking For

We are looking for someone who combines strong creative instincts with a user-focused

mindset. You should be comfortable taking ownership of design projects, bringing new

ideas forward, and collaborating across teams in a fast-paced environment.

The successful candidate will help make FMP's brand more recognizable, its digital

products easier to use, and its customer-facing experiences more consistent, engaging,

and effective.

Why Join FMP?

• Join a fast-growing Toronto-based fintech company in the financial data industry.
• Take ownership of meaningful brand, marketing, and digital design initiatives.
• Work with collaborative teams across marketing, product, and engineering.
• Enjoy a fast-paced environment that encourages autonomy, innovation, and continuous learning.
• Make a tangible impact on FMP's brand and digital products.

Equal Opportunity

FMP is committed to providing an inclusive and respectful workplace. We welcome

applicants with diverse backgrounds, experiences, and perspectives.