Client Content Specialist

CLIENT CONTENT SPECIALIST
Department of Social Development
Pay Band 3
Open Competition
New Brunswick

Interested in making a difference in our province? We encourage you to Choose GNB!

We're looking for an innovative and creative team player to join the Innovation and Transformation Team as a Client Content Specialist. In this role, you'll help make Department of Social Development programs and services easier to understand and access for the individuals and families who need them. Your work will contribute directly to improving the client experience, a strategic priority for the Department of Social Development. You'll focus on creating simple, accessible, and thoughtful communication, both digital and non-digital, so New Brunswickers have the information they need to navigate services, apply for support programs, and access resources when they need them. Integrating user-centred design principles to create simple, impactful materials that address key client needs. Together with the Chief Experience Officer and a variety of teams, you will play a vital role in empowering citizens and ensuring the materials provided reflect the department's commitment to inclusive and user-friendly communication.

As the Client Content Specialist, you'll be responsible for designing, delivering, and maintaining content that is warm, easy to follow, and intentional. Your work will focus on enhancing clarity, accessibility, and usability while supporting the people who rely on us. For example; Kinship Care in New Brunswick: A Guide for Kinship Families and Aging in New Brunswick Guide.

Responsibilities include:

• Managing and improving content on www.socialsupportsnb.ca, ensuring information is accurate, accessible, and up to date.
• Exploring new content and features to help expand support for New Brunswickers, whether they are new clients or already receiving services.
• Collaborating with 211 New Brunswick to ensure aligned and consistent communications.
• Writing new content and creating accessible, plain language materials, such as guides, brochures, e-newsletters, letters, and website content, designed to provide timely and actionable information.
• Reviewing client communications (digital and non-digital) to ensure they reflect a clear, concise, and welcoming tone.
• Monitoring and analyzing Google Analytics and client experience metrics to continuously improve content.

Need to have:

This work requires:

• Excellent plain language writing skills and design skills and proficiency in Graphic design or content styling, experience using Adobe Creative Suite /Creative Cloud tools including InDesign, Illustrator, and Acrobat DC, content management systems, and Microsoft Office Suite.

Written and spoken competence in English is required. Please state your language capability.

Applicants must clearly demonstrate the essential qualifications to be given further consideration. Please ensure that preferred language for assessment is identified on your resume.

ASSET QUALIFICATIONS:

Preference may be given to candidates who demonstrate experience in one or more of the following asset qualifications:

• Experience creating content that is Accessible
• Behavioural insights in communication
• Human-centred design approaches
• Marketing and Communications

DESIRABLE QUALIFICATIONS:

Experience in:

• Creating accessible content.
• Applying behavior-based communication concepts.
• Human-centered approaches.
• Marketing and communications.

BEHAVIOURAL COMPETENCIES:

• Initiative
• Flexibility
• Results Oriented
• Teamwork and Cooperation

TECHNICAL COMPETENCIES:

• Demonstrated ability to simplify processes and communication
• Written Communication

Résumés should be in chronological order specifying education and employment in months and years including part-time and full-time employment.

Wage: $53,742 - $75,114 annually

What can GNB offer you?

• Comprehensive benefits package which includes paid vacation, Health and Dental Plan, Life Insurance, Long-Term Disability, and the New Brunswick Public Service Pension Plan.
• Opportunities for career growth, professional development, and training.
• Free access to Employee and Family Assistance Program (EFAP) and services.

Providing a safe workplace for all. Your health & safety are important to us. GNB has implemented preventative measures across the organization to ensure your health & safety.

How to apply:

Apply online at www.ere.gnb.ca, or by mail at the following address by June 14, 2026, indicating competition number R76-2026-27-06. Please note; only application including cover letters will be considered.

This competition may be used to fill future vacancies at the same level.

Social Development
Human Resource Services
4th floor, 551 King Street
Fredericton, NB E3B 1E7
Telephone: (506) 462-5096
E-mail: [email protected]

We thank all those who apply, however, only those selected for further consideration will be contacted.

As per the?Civil Service Act, veterans, who demonstrate they are among the most qualified, shall be given preference at the time of appointment.

We are an Equal Employment Opportunity Program contributing to the creation of a more balanced workforce that reflects the diversity of the province by removing barriers to employment and providing individualized supports to designated equity group members.

The New Brunswick Public Service: Improving the lives of New Brunswickers every day!

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