Sr Consultant, DTC Upsell & Revenue Growth

Req Id: 430287

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we're building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.

We believe in empowering people. That's why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you're inspired by innovation that advances how people connect and transforms what's possible, you belong on #TeamBell.

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You'll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada's most-loved entertainment.

At Bell Media, you'll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

The Senior Consultant of DTC Upsell & Revenue Growth is responsible for driving incremental value across the subscriber lifecycle by identifying, executing, and optimizing upsell and cross-sell opportunities. This role owns the development and performance of monetization strategies that increase ARPU, conversion, and customer lifetime value. Reporting to the Sr Manager, DTC Acquisition & Upsell, this individual will be the expert on DTC upsell, designing data-driven programs that encourage subscribers to upgrade plans, purchase add-ons, and deepen engagement with our core DTC services (Crave, TSN, RDS, Starz).

Key Responsibilities Upsell Strategy & Roadmap Ownership

• Define and own the end-to-end upsell strategy across core DTC offerings, including standalone services, bundles, and add-ons
• Identify high-impact upsell opportunities across free and paid consumer segments, working to increase ARPU, tenure and engagement
• Develop a prioritization framework for upsell initiatives based on revenue potential, feasibility, and customer impact
• Optimize messaging, timing, and channel mix across all customer touchpoints (email, push, in-app, partner channels)

Cross-Functional Collaboration

• Partner with CRM and Data teams to deploy highly personalized, behavior-based upsell campaigns based on engagement, tenure, content affinity, and price sensitivity
• Collaborate with Product teams to build new features and test user journeys that maximize conversions while prioritizing customer experience
• Partner with Retention teams to balance monetization with churn risk and long-term engagement

Analytics & Reporting

• Build dashboards and reporting frameworks to monitor performance of core KPIs
• Conduct deep-dive analyses to identify opportunities and gaps
• Translate insights into actionable recommendations for senior leadership

• Bachelor's degree in Business, Marketing, Engineering, or a related field
• 5 – 8+ years of experience in growth, lifecycle marketing, strategy or consulting
• Proven experience driving revenue through upsell, cross-sell, or lifecycle optimization
• Strong analytical skills and comfortability with executive-level communication
• Experience with experimentation frameworks (A/B testing, cohort analysis)
• Track record of cross-functional leadership in a highly matrixed organization

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management Job Status: Regular - Full Time Job Location: Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 06/08/2026

For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we're actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [email protected] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.