Go To Market Specialist

Req Id: 430292

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It's all developed and delivered by the members of #TeamBell and we're always on the lookout for people with great skills and experiences.

We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You'll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada's most-loved entertainment.

At Bell Media, you'll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

This role owns how Bell Media brings products, capabilities, and stories to market—ensuring sellers are fully enabled to win with clarity, confidence, and consistency. The Manager, Go?To?Market – Sales Enablement is accountable for the development of core sales narratives and vertical stories that drive strategic growth, and supporting overall sales readiness.

This role acts as the connective tissue between Product, Sales, Marketing, and Insights—translating complex capabilities into seller?ready messaging, tools, and proof points that perform in market.

GTM Sales Narratives & Vertical Enablement

• Execute prioritized go?to?market launches in alignment with GTM leadership and business priorities
• Develop and maintain Bell Media's core sales narratives (e.g., Total Video, Audio, Outcomes, Data)
• Own vertical go?to?market stories and enablement across priority categories (Auto, Retail, Finance, CPG, etc.)
• Partner with Strategic Insights to turn data, research, and performance results into compelling proof points
• Define GTM requirements for case studies, outcome examples, and credibility tools tied to launches and verticals
• Ensure narrative consistency across sales decks, playbooks, training, and marketing assets
• Drive post?launch feedback loops and continuously optimize enablement based on seller and market learnings
• Act as steward of a single source of truth for GTM messaging and storytelling

• 3–5 years of experience in go?to?market, sales enablement, product marketing and/or commercialization, or media strategy
• Strong understanding of media advertising across video, digital, audio, data, and measurement
• Proven experience leading cross?functional launches and sales enablement initiatives
• Exceptional ability to simplify complex concepts into clear, compelling sales stories
• Experience developing vertical or category?based sales narratives grounded in advertiser needs and outcomes
• Strong organizational skills with the ability to manage multiple workstreams and stakeholders

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management Job Status: Regular - Full Time Job Location: Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 06/04/2026

For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we're actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [email protected] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.

Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.