Marketing Engineer

Job Description

What is the opportunity?

Role Description

As a key member of the AI Discoverability team within Marketing, you will help accelerate our content creation and insight gathering practice. Working closely with the Sr. Manager of AI Discoverability, you will build systems for scalable content creation by using AI agents to their full potential and streamlining operations where it's needed most. You will uncover insights from marketing data and deeply embed yourselves in the various functions of the department to spot opportunities to improve. This role is ideal for a driven, AI-enabled and growth-minded professional, looking to excel in a fast-paced iterative environment.

Key Accountabilities

• Support SEO and AEO (Answer Engine Optimization) initiatives through data-driven insights and content recommendations

• Build and optimize AI agent workflows to automate repetitive marketing content tasks and improve team efficiency

• Collaborate with cross-functional marketing teams to identify process and content improvement opportunities

• Analyze marketing performance data using visualization tools

• Monitor key metrics across search and AI platforms, reporting trends and competitive intelligence

• Assist in implementing data collection systems to measure content effectiveness and visibility

• Maintain organized documentation of workflows and process improvements

• Support the team in testing and iterating on AI-powered marketing experiments

• Contribute to the development of scalable content strategies informed by analytics and AI capabilities
  

Job Requirements

Must-Have

• Self-starter mentality seeking continuous learning development opportunities

• Post-secondary degree/diploma in Marketing, Computer Science / Software Engineering, Data Analytics, or related with 1-3 years of relevant experience

• Experience in marketing functions within fast-paced and high-volume environments

• Demonstrated interest or experience with AI tools, agents, or workflow automation platforms

• Strong understanding of digital marketing fundamentals, SEO principles, and content strategy

• Track record of using AI tools effectively through clear prompting and iterative refinement

• Advanced proficiency in Microsoft Excel (pivot tables, formulas, data analysis)

• Excellent analytical thinking with ability to extract insights from data and translate them into action

• Outstanding organizational skills and attention to detail with proven ability to manage multiple projects

• Exceptional written and verbal communication skills for cross-functional collaboration

• Comfort working in ambiguous environments and resourcefulness in problem-solving with available tools

• Foundational coding knowledge (Python, JavaScript, or similar languages)

• Must be able to work in-office in Toronto, with 1-2 day remote flexibility a week

Nice-to-Have

• Experience with data visualization tools

• Familiarity with web analytics platforms

• Understanding of Answer Engine Optimization (AEO) and AI search

• Experience building reusable prompt templates or AI agent workflows

• Exposure to marketing automation platforms or process optimization tools

• Experience working within the financial services industry

• Previous involvement in AI implementation projects or experimentation

• Background in statistical analysis or data science fundamentals
  

Required Skills/Competencies/Attributes

• Analytical Thinking & Data Interpretation

• Workflow Optimization & Process Design

• Comfort with Technology & AI Tools

• Strong Communication & Stakeholder Management

• Project Management & Organization

• Attention to Detail & Quality Focus

• Collaborative Team Player Open to Feedback

What's in it for you?

We thrive on the challenge to be our best, progressively thinking to ensure continued growth, working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Develop a unique skill set combining marketing, analytics, and emerging AI technologies

• Work at the edge of emerging AEO and Marketing disciplines

• Leaders who support your development through coaching and learning opportunities

• Collaborate with diverse teams across Canada's largest financial institution

• Contribute meaningfully to strategic initiatives that shape how the organization leverages AI

Job Skills

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-04-30

Application Deadline:

2026-05-14

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.