Marketing Manager, Direct Marketing Cards

Job Description

What is the opportunity?

We're on the hunt for a dynamic and experienced Marketing Manager to lead the charge in some of the most personalized, data-driven direct marketing at RBC to support our Credit Cards business.

You'll be at the forefront of creating hyper-personalized, one-to-one marketing experiences that connect with millions of clients across Canada. This is where data meets creativity, where insights turn into action, and where your ideas shape campaigns that truly resonate.

The ideal candidate thrives in fast-paced, innovation-driven environment and pushes boundaries to reimagine what's possible in direct marketing. You'll lead with conviction, bring bold ideas to life, and navigate complexity with ease to deliver breakthrough results that set new standards in personalized client engagement.

What will you do?

• Execute cutting-edge direct marketing campaigns that leverage data to create hyper-personalized experiences that drive measurable impact across acquisition, engagement, and retention.
• Partner with technical teams, creative teams, and channel experts to architect innovative direct marketing experiences that blend precision targeting with compelling storytelling
• Be an advocate for the client and deliver messages that land with impact and authenticity
• Lead day-to-day execution of sophisticated multi-channel campaigns, coordinating across email, direct mail, and digital channels to create seamless, personalized client journeys that drive action
• Support ongoing budget management including estimate & invoice tracking as well as detailed budget reporting
• Ensure executional excellence - campaigns are on time, and aligned with legal and compliance, business teams and channel SMEs

What do you need to succeed?

• University Degree; Marketing or Communications
• 5+ years of marketing experience thriving in a cross-functional environment
• Ability to navigate complexity and turn insights from data and reporting into game-changing direct marketing strategies
• Proven track record of leading creative development, leveraging data insights into creative briefs that inspire breakthrough personalized campaigns
• Strong project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment.

Nice-to-have

• Experience with direct marketing or using personalization in campaign execution
• Marketing experience in the credit card marketing space
• Visionary self-starter who constantly experiments with emerging direct marketing trends

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-04-02

Application Deadline:

2026-04-16

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.