Performance Marketing Manager

Job Number: J0426-0042 Job Title: Performance Marketing Manager Job Category: Brand (Marketing, Communications, Sales, Creative/Design, Brand Experience) Job Type: Permanent Full Time Work Location: Corporate Number of Positions: 1
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If you take pride in being compassionate, honest, professional and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work – they welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living™.

We are searching for a Performance Marketing Manager to join our Brand team based in Halifax, Nova Scotia.

Reporting directly to the Director of Marketing, the Performance Marketing Manager is responsible for leading the planning, execution, and optimization of marketing campaigns that support occupancy, revenue, and brand objectives. This role focuses on driving measurable results through data-driven strategies across traditional and digital channels, while supporting CRM/CMS, marketing automation, and campaign measurement. The Manager works closely with internal stakeholders and external partners to analyze performance, identify trends, and continuously improve outcomes.

Meaningful Benefits

You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you've made a measured difference in the lives of our residents.

Additional benefits include:

• Comprehensive health and dental benefits plan including an Employee and Family Assistance Program
• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (with employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to thousands of vendors offering perks and discounts through our WorkPerks program
• Access to continuing education and training through Shannex's Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About the Opportunity

• Lead the planning, execution, and optimization of integrated marketing campaigns to support occupancy, revenue, and brand objectives
• Analyze campaign performance and key metrics, identifying trends, risks, and opportunities to improve results and return on investment
• Develop and implement data-driven strategies to improve lead generation, conversion, and overall marketing effectiveness
• Collaborate with internal teams and external agencies to develop and execute marketing and digital strategies
• Support annual planning, forecasting, and reporting, including campaign performance and pipeline metrics
• Manage campaign workflows, processes, and tools to ensure efficient and effective delivery
• Support the optimization of digital platforms and content, ensuring alignment with best practices and user experience standards
• Leverage CRM/CMS platforms and marketing automation tools to support audience segmentation, targeting, and engagement strategies
• Monitor market trends, competitor activity, and campaign performance to inform ongoing strategy adjustments
• Contribute to continuous improvement initiatives, enhancing marketing effectiveness and operational efficiency
• Provide guidance and support to team members and stakeholders as required
• Additional duties as required

About You

In addition to having strong curiosity, critical thinking, and a collaborative mindset, you bring:

• 5–7 years of progressive experience in performance marketing, digital marketing, or agency roles
• Strong analytical capability with experience interpreting data, identifying trends, and making data-driven decisions that improve campaign performance, conversion rates, and return on investment
• Proficiency with reporting tools (e.g., Google Analytics or similar) and the ability to communicate clear, meaningful insights
• Experience with CRM/CMS platforms, marketing automation, and audience segmentation
• Strong understanding of paid, earned, shared, and owned media, with experience managing multi-channel digital campaigns (search, social, display, email)
• Ability to synthesize complex data and communicate insights effectively to a range of stakeholders
• High attention to detail, with a focus on accuracy in reporting, forecasting, and execution
• Knowledge of accessibility standards and Canadian Anti-Spam Legislation (CASL)
• Experience with platforms such as HubSpot, Yardi, WordPress, and Microsoft Office Suite
• Experience in healthcare, hospitality, or multi-site environments considered an asset

Great People is a core value at Shannex, grounded in the belief that our team members are the spirit and foundation of our organization. We are committed to equity, diversity, inclusion, and belonging, and to fostering a culture that celebrates individuality and ensures every person is treated with fairness and respect. Here, every team member belongs. With locations across Nova Scotia, New Brunswick, and Ontario, our team members help build communities that support connection, wellbeing, and longevity.

Shannex-owned brands include Allbright Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. In addition, Shannex provides Transitional Health Services in partnership with Nova Scotia Health. For more information, visit shannex.com.

All applications are kept in strict confidentiality.

Only those selected for an interview will be contacted.