Director, Brand & Communications

Join Our Team as Director, Brand & Communications at Atlantic Lottery!

Atlantic Lottery is seeking a strategic, experienced and influential communications leader to shape and protect one of Atlantic Canada's most recognized and trusted brands.

Reporting to the Vice President, Brand & Communications, the Director, Brand & Communications leads enterprise‑wide corporate reputation; public relations; issues management, risk and crisis communications; brand strategy development; marketing; and content and channel management, including social media.

This role is accountable for building public trust, guiding complex stakeholder communications and ensuring Atlantic Lottery's story is told with clarity, consistency and purpose across all audiences and channels.

You'll lead a diverse, high ‑performing team of about 15 communications and marketing professionals and serve as a trusted advisor to senior leaders and the Executive Team-balancing reputation building with issues management, risk mitigation and crisis communications in a regulated, public sector‑ environment.

Why Join Atlantic Lottery?

At Atlantic Lottery, we're more than a gaming organization-we're a purpose driven Crown corporation that returns all profits to the people and communities of Atlantic Canada.

In this role, you will:

• Influence enterprise level strategy and decision making
• Protect and strengthen public trust in a highly visible organization
• Lead meaningful community investment and social purpose initiatives, including healthy play, sponsorship and winner storytelling
• Shape how Atlantic Canadians experience and understand our brand
• Work with passionate, talented professionals who care deeply about doing the right thing

If you're energized by complexity, reputation leadership and making an impact at scale, this is a rare opportunity to lead Atlantic Canada-wide at the highest level of communications.

Application Deadline: Posting will remain open until the position is filled or interviews begin.

What You Bring

Education and Experience

• Post‑secondary degree in Communications, Public Relations, Journalism, Business or a related discipline
• 7-10+ years of intermediate to senior-level practitioner experience in strategic communications, corporate marketing and brand strategy development
• Demonstrated experience leading teams and external partners
• Experience in a regulated or public‑sector environment is strongly preferred
• Must reside in Atlantic Canada - the position is based in Moncton, NB (see Work Location & Flexibility for more details)

Key Skills

• Exceptional written and verbal communication skills
• Strong executive‑level influencing and stakeholder management abilities
• Sound judgment, integrity and resilience in high‑pressure situations
• Deep expertise in reputation management, public relations, and corporate communications, with strong brand and content leadership
• Ability to lead through ambiguity and manage competing priorities
• Proven people leader with a track record of developing talent and building strong teams
• Creative thinker willing to try bold, new ideas

Compensation & Benefits

• Expected Hiring Range: $140,000 - $160,000 (based on experience, skills, market conditions and internal equity)
• Extended health coverage (medical, dental, vision)
• Basic life insurance and disability coverage
• Defined Benefit Pension Plan
• Four weeks of vacation annually (pro-rated) plus one week of management leave (pro-rated), in addition to a vacation purchasing program and 13 paid statutory holidays
• Wellness support, including wellness programs, three personal care days and a 24/7 Employee & Family Assistance Program
• Two paid volunteer days per year
• Career advancement opportunities

Work Location & Flexibility

• This position is based in Moncton, NB. As senior leaders, Directors are expected to maintain a strong in-office presence to effectively lead teams, collaborate with peers and engage with other leaders.
• Atlantic Lottery supports flexible work arrangements where appropriate, recognizing that flexibility may vary based on business needs, leadership responsibilities and organizational priorities.

Recruitment Process

We've made meaningful enhancements to our hiring practices in recent years. Our typical recruitment process includes:

• Two in‑person interviews
• An assignment and/or scenario‑based questions
• Behavioural or cognitive assessments
• Verification of relevant certifications (as applicable)

All interviews are conducted in English, our primary working language, unless otherwise specified.

Only those selected for an interview will be contacted. Successful candidates will undergo reference checks and a mandatory criminal background check. Additional financial, educational or credential verifications may be required depending on the role.

Internal Candidates

Internal applicants must be in good standing, which includes meeting expectations on their most recent performance review. Performance improvement plans, disciplinary actions, attendance, mandatory training and other performance‑related factors may be considered. A Predictive Index (PI) assessment will also be conducted or shared with hiring managers.

Eligibility to Work in Canada

Candidates must have all required work permits, visas and authorizations and be eligible to work in Canada at the time an offer is made. It is the candidate's responsibility to secure these requirements.

We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, accessible meeting rooms or other accommodations), please let us know, and we will work with you to meet your needs.

We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, accessible meeting rooms or other accommodations), please let us know, and we will work with you to meet your needs.