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Sales Representative

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Job Details:

In-person
Full-time
Experienced

At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.

Join Colonial Honda as a Sales Representative and be a part of a team that invests in your success!

Colonial Honda has proudly served the Halifax community for over 40 years, earning a reputation as one of the most trusted Honda dealerships in the HRM. As the first dealership in Canada to achieve Platinum Status in Honda's Green Dealer Program, we're committed to sustainability, continuous improvement, and community impact. With a refreshed, modern facility and a dedicated team, we're proud to call Halifax home—and we're always looking for ways to grow, give back, and make a positive difference. Join us as a Sales Representative and build a rewarding career with people who care about doing things the right way!

Location- 2657 Robie St, Halifax, NS, B3K 4N9

Why This Role is a Game-Changer

  • Earn BIG – Uncapped commissions with potential to exceed $100,000+ annually!
  • Guaranteed Stability – Up to your first year, to support your development, Steele Auto Group guarantees a minimum income of $653.85 weekly, unless commissions exceed that amount.
  • Growth Opportunities – Build your career in a company that promotes from within and invests in your success.

What You'll Do

  • Be the Face of Innovation – Engage customers, showcase Honda's VTEC and Honda Sensing tech, and help them find their perfect ride!
  • Crush Sales Goals – Strategically plan and execute sales activities to exceed targets.
  • Create Unforgettable Experiences – Provide exceptional service by educating clients on vehicle features and purchase options.
  • Seal the Deal – Coordinate test drives, finalize transactions, and ensure seamless vehicle deliveries.
  • Collaborate & Innovate – Work closely with finance, service, and management to enhance customer satisfaction and drive success.

What We're Looking For

  • Passion for the Automotive Industry – You love cars and want to share that enthusiasm.
  • Sales & Customer Service Experience – At least 1 year in a similar role.
  • Energetic & Personable – A polished, professional appearance and a knack for making great first impressions.
  • Strong Communicator – Whether in-person, over the phone, or through video, you can connect with clients effortlessly.
  • Highly Organized & Self-Motivated – You thrive in a fast-paced environment and never miss a beat.
  • Team Player & Go-Getter – You work well with others but also know how to hustle independently.
  • Valid Driver's License – A must-have for test drives and vehicle deliveries.

Why You will Love Working with Steele Auto Group:

At Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.

We believe in rewarding hard work and supporting every part of your journey. That is why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term), eligible employees can look forward to, some or, all the following:

  • 100% Matched Retirement Savings Plan – Put your future at ease with our employer-matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!
  • Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.
  • Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.
  • Employee Discounts – On vehicle purchases, parts, and service at any of our locations.
  • Work Boot Reimbursement – Reimbursement immediately, no waiting required!
  • Access to Steele University – you will get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!

While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.

Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity-rich environment. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We are here to support you in every step of the way.

Apply now and start driving your career forward with a team that has your back!

Learn more about us at www.steeleauto.com

How to Apply, it is as easy as 1, 2, 3:

  1. Click the link to apply, Steele Auto Group Careers
  2. Sign in (top right corner) and create your profile,
  3. Upload your resume

In 2 minutes, the Steele Auto Group career world is right at your fingertips!

**If you are an employee of Steele Auto Group, please apply through the careers page to ensure you are flagged as an internal applicant.

Competition Number: SALES007597
Company Website: https://www.steeleauto.com/
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About Steele Auto Group

About Steele Auto Group

THE STEELE AUTO STORY

Our first dealership - Steele Chrysler, formerly known as Collins Chrysler, has grown to be one of Atlantic Canada's leading Chrysler dealers. Steele Volkswagen was added in February 1998, and Volvo of Halifax and Steele Jaguar were added to the Steele Auto Group in August 1999. A new state-of-the-art facility was constructed for Steele Volkswagen, and officially opened in June 1999.

The following year brought further growth with the addition of Steele Hyundai and Land Rover of Halifax in 2000. The Steele Clearance Centre was also established that year - home to the region's largest and best selection of pre-owned vehicles.

Over the next two years, the Ford and Mazda brands were added to the Group - Wood Motors Ford in February 2001, Steele Mazda in July 2002, and Taylor Ford Lincoln in December 2002. Wood Motors and Taylor Ford Lincoln were merged in January 2004 to become Steele Ford Lincoln, the largest Ford dealer in HRM. Extensive renovations on both the Ford and Mazda facilities were completed to provide improved service and selection for you. Porsche of Halifax was established in late 2005, and a new state-of-the-art facility was constructed for Steele Hyundai. Also in 2005, four of our Body Shop operations were consolidated into two large stand-alone units known as the Steele Collision Centers, Halifax and Dartmouth.

Dexter's Subaru and Dexter's Audi, both in Halifax, and Steele Subaru Dartmouth were acquired in July 2007. In 2010 we added Halifax Chrysler in Bayer's Lake Halifax. And on May 2nd, 2011 we were proud to welcome MacPhee Chevrolet (now known as Steele Chevrolet) into our group bringing the total up to 15 dealerships.

On April 1st, 2014 we've further added to our group with the acquisition of City Chrylser located in Cornerbrook Newfoundland.

In the spring of 2015 we purchased the OLeary Auto Group comprised of Oleary Buick GMC and Fredericton Hyundai both in Fredericton New Brunswick. Soon after came Fairway Honda in Corner Brook Newfoundland rounding our Newfoundland footprint to 2 dealers. Adding to the acquisition sprint, Subaru of Moncton in New Brunswick came on board as our first dealership in Moncton.

And in the early part of 2017 we welcomed to the group both Carroll GM (rebranded as South Shore Chevrolet) in Hebbville and Bridgewater Honda also in Hebbville.

In January 2019, we were proud to welcome the Penney Group of dealerships! City Honda, Gander Kia, Gander Hyundai, Gander Toyota, Simmons Honda, Penney Hyundai, Mercedes-Benz St. John's and Steele Mazda St. John's (formerly Penney Mazda).

Shortly thereafter we were thrilled to bring on board Tristar Mercedes in Moncton New Brunswick and Tristar Mercedes located in Saint John New Brunswick.

During this year we were also proud to welcome Steele Valley Chevrolet (formerly Cornwallis Chevrolet) to our group, located in New Minas, Nova Scotia.

May 2019, we have welcomed Anchor Toyota in Stellarton Nova Scotia, Discover Kia, Experience Hyundai and Subaru of Charlottetown located on Prince Edward Island.

In February 2020, we were thrilled to welcome Luling Chevrolet Buick GMC located in Luling Texas to the Steele Auto Group. Our first dealer located in the United States. We continued our US expansion with our next purchases being Steele Chrylser Lockhart and Steele Chrysler Gonzales, Texas.

Then to cap off 2020, in November we were excited to announce we acquired two more Mazda dealerships. County Mazda in New Glasgow, Nova Scotia and Atlantic Mazda in Moncton New Brunswick.

To jumpstart what promises to be an exciting year, February 2021 we brought on Royal Garage in St. John's Newfoundland and Royal Garage in Clarenville. Now knowns as Steele St. John's Chrysler and Steele Clarenville Chrysler.

As of March 2021 we welcomed 3 more locations; Fundy Honda, Saint John Nissan and Brett GM (now Steele Chevrolet Cadillac GMC Buick), all in Saint John, New Brunswick.

Steele Auto Group is committed to providing the Best Customer Buying Experience and to
solidify ourselves as the "Destination of Choice for Everything Auto" for employees and customers alike.

As the largest automotive group in Atlantic Canada, our growth is your opportunity.

Why Steele Auto?

Full benefits package including virtual healthcare and mental health/wellness support programs

Company match RRSP program

Employee and Family Assistance Program

Opportunities for career growth & development

Competitive wages

A safe, professional and dynamic work environment

Our Core Values are aligned with how we conduct business and how we cultivate success.

Our Values

Our People: We provide a healthy, safe environment, that celebrates equity, diversity and inclusion. Our people come first. We support the ongoing development and growth of our employees to build lasting relationships.

Integrity: We believe in doing the right thing, with integrity and transparency. We are committed to excellence and delivering the best experience for customers and employees.

Innovation: Our continuous innovation will deliver the ultimate personal customer buying experience. We are committed to being industry leaders as a dynamic organization working to bring new, innovative solutions to serve the evolving needs of our customers.

Community: Our passion for our business extends into the communities where we live and work. We believe in supporting sustainability and investing in community focused organizations with a focus on family. Our three pillars of community sponsorship focus are mental health, sick kids, and families in crisis.

Steele Auto Group is an Equal Opportunity Employer, and we commit to a fair, inclusive opportunity to apply. Diversity fuels our desire to be your trusted destination for everything auto. Our commitment to inclusion drives us forward every day. If selected for an interview, please advise us of any accommodations you may require throughout the recruitment process. To learn more about our company, culture and opportunities, please visit www.steeleauto.com