Director, Marketing & Communications

Are you a strategic communicator, creative storyteller, and proactive leader who thrives in a dynamic nonprofit environment? The Heart & Stroke Foundation of New Brunswick (HSFNB) is seeking a Director, Marketing & Communications to shape our brand, amplify our mission, and lead a versatile communications team committed to improving the heart and brain health of New Brunswickers.

This is not a role for someone who wants every day to look the same. At HSFNB, you may find yourself leading a major public-facing event one day and rolling up your sleeves for technical design work or hands-on content creation the next. We are looking for a director who is equally comfortable thinking strategically and executing creatively - someone who brings ideas forward, seeks opportunities rather than waits for them, and takes ownership of their portfolio as part of our senior leadership team.

As the leader of a small but mighty department of two staff members, you will mentor, guide, and inspire your team while fostering a culture of innovation, collaboration, and excellence. Your ability to think ahead, anticipate needs, and bring fresh ideas to the departments you support will be a major driver of our success.

Key Responsibilities

Strategic Leadership

• Lead a department of two communications and marketing professionals, providing mentorship, direction, and opportunities for growth.

• Serve as a member of the senior leadership team, contributing to organization-wide strategy, decision-making, and planning.

• Bring forward proactive, creative ideas and identify communications opportunities across all departments.

Communications & Brand Management

• Lead media relations, including media kits, releases, pitches, interviews, and spokesperson preparation.

• Build and maintain strong relationships with provincial media to strengthen HSFNB's visibility.

• Manage all communications for HSFNB campaigns, events, programs, and organizational initiatives.

• Ensure all communications are strategic, on-brand, and aligned with organizational priorities.

Digital & Technical Execution

• Oversee the HSFNB website, social media channels, and digital content strategy.

• Support design needs for events, campaigns, and internal teams (experience with Adobe Creative Suite, videography and web development is essential).

• Coordinate external designers, videographers, or agencies when required.

Collaboration & Storytelling

• Work cross-departmentally to understand organizational needs and turn them into compelling stories, materials, and campaigns.

• Support provincial communications initiatives and identify opportunities to elevate HSFNB's profile provincially.

• Develop thoughtful, creative communications strategies that inspire community engagement and philanthropy.

Qualifications

• Bachelor's degree or diploma in communications, marketing, public relations, or a related field.

• 5+ years of relevant experience in marketing, communications, public relations, or a related area.

• Demonstrated experience in media relations and multi-stakeholder communications.

• Strong writing, editing, and verbal communication skills.

• Strong organizational skills, attention to detail, and ability to manage multiple priorities.

• Experience managing social media platforms (Twitter/X, Facebook, Instagram).

• Proficient in Adobe Creative Suite.

• Ability to work independently, collaboratively, and with a high level of initiative.

• Leadership experience and a demonstrated ability to mentor team members.

• Valid driver's license.

Why Join Us?

At HSFNB, you'll be part of a passionate, mission-driven team making a real difference across New Brunswick. This role offers the chance to shape how we tell our story, engage communities, and inspire support for life-saving programs and research. If you're energized by variety, love creative problem-solving, and are ready to bring leadership, innovation, and ownership to a growing organization - this could be the perfect fit.

Apply today: [email protected].