Manager, Behavioural Insights

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Hours:

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Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Integrated Marketing Planning team partners with our business units, channels and marketing specialists to design world class marketing strategies and campaigns that drive shareholder value and customer loyalty. Our team acts as leaders on all aspects of marketing, influencing the business strategy, while ensuring TD brand is protected and delivered in the customer experience. As part of Marketing, the Integrated Marketing Planning team operates in a Primarily On Site office model (4 days a week in office).

Overall Accountability:
The Manager, Behavioural Insights should be a strategic thinking, curious individual who has behavioural science expertise and business acumen. This individual must navigate the organization, recommend behaviourally driven solutions, conduct research, experiments, and statistical analysis, and disseminate behavioural concepts in the language of the business to support enterprise initiatives. The Behavioural Insights Practice takes an interdisciplinary approach to solving business problems drawing from psychology, behavioural economics, neuroscience, and related disciplines to create actionable solutions that have a measurable impact. This individual will report to the Senior Manager, Horizontal Strategies & Behavioural Insights Lead.

Accountabilities:

As a Behavioural Insights Manager, you'll lead qualitative and quantitative research, present the insights from your research, assist decision makers in applying them, and be called upon to invent solutions that apply behavioural solutions to solve business problems.

Responsibilities include but are not limited to:

• Uncovering and challenging client assumptions, intuitions and prior knowledge

• Performing desk research, data analysis and stakeholder interviews to understand and document the project context

• Finding and synthesizing relevant research across behavioral science-related fields

• Leveraging established frameworks to better understand the precursors of the targeted behavior

• Adapting proprietary and third-party data gathering instruments to uncover barriers associated with these precursors

• Conducting randomly controlled trials in both laboratory and field settings

• Generating hypotheses and validating them through targeted fieldwork

• Analyzing and synthesizing qualitative and quantitative findings to answer core questions

• Prioritizing findings and distilling key insights by collaborating with other consultants and directors to produce client-facing deliverables

• Presenting findings to internal and client stakeholder groups

• Producing reports that highlight key insights in user-friendly ways

• Advocating for Behavioural Insights across the organization

Experience/Skillsets:

• Desired experience includes but is not limited to: designing and deploying experiments, conducting A/B tests, building psychometric surveys, conducting customer insights research, insights analysis, organizational change management, and behavioural reviews with a focus on communications.

• An advanced degree (MSc / PhD) in psychology, behavioural science, or a related discipline. Or equivalent experience working in an applied behavioural science role.

• Communications expertise; strong verbal & written skills are a must

• Ability to understand business needs and develop project plans that will meet those needs effectively.

• Holistic, strategic thinker who constantly connects the dots between ideas, problems, products, channels, and how ethical & sustained impact can be achieved

• A strong initiative and ability to navigate ambiguity and complex environments

• An independent thinker with strong initiative comfortable working in an often ambiguous and dynamic environment

Specific Education Requirements:

• University or Post-Secondary education required.

• Experience in communications development and optimization an asset.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!

Language Requirement (Quebec only):