Manager of Marketing and Information Services

Manager of Marketing and Information Services

At Metrobus, we connect people with their communities. In continually striving to enhance our transit services and network, we are seeking a Manager of Marketing & Information Services. As a member of our customer-focused team, you will manage and support the development and delivery of marketing projects and plans, as well as public and customer relations, to promote transit in the City of St. John's and surrounding areas.

Responsibilities:

• Plan and design marketing strategies and campaigns to promote transit service plans and offerings in accordance with the strategic plan; coordinate the design, development and implementation of advertising to promote transit using various media and on-line platforms; and monitor the impact and effectiveness of advertising and promotions to engage new passengers and support the growth of transit.
• Oversee the Marketing & Information Services department including transit planning, the inbound call centre, Transit Advertising, and charter services; manage and maintain the customer information systems and Ride Guide telephone system; respond to customer feedback and complaints received electronically concerning web services and transit planning in an expeditious and thorough manner.
• Manage all marketing materials, internal and external communications, website updates, and social media presence on behalf of the organization; consistently monitor all web content for accuracy and clarity and update as needed; manage the Metrobus brand, both digitally and physically; grow and sustain engagement across all digital platforms through newsletter, alerts and customer loyalty programs.
• Contribute to and support the development and execution of the strategic plan for transit service adjustments; support the preparation of business materials for meeting presentations; participate in the development of the annual Marketing and Information Services budget; plan and approve all expenditures within the approved budget.
• Continuously research and stay current on social media trends and platforms and monitor industry trends for new transit-related technology developments; conduct or oversee the assessment of new transit technologies for feasibility and make related recommendations based on expected benefits and strategic direction.
• Coordinate and participate in special projects and public relations events; establish and maintain cooperative relationships with representatives of community, customer, and public interest groups.

Qualifications:

This position requires a Bachelor's degree (or equivalent) in marketing, business, or a related field. Skills and abilities needed include:

• Proficiency with online marketing and social media strategy
• Proven success in designing interactive applications and networking platforms
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation
• Media training would be an asset

We value experience, but we also recognize that skills come from many places. If you have a combination of education and experience that fits this role, we encourage you to apply.

Compensation:

Attractive compensation, benefits and pension plans.

Interested applicants should submit a resume stating education and experience.

The St. John's Transportation Commission is an equal opportunity employer, committed to the employment of a qualified workforce which reflects the community's diversity.

We thank all applicants for their interest in employment with Metrobus but only those selected for an interview will be contacted.