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Lead Management Coordinator - 15-Month Term

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Posted 2 days ago

Job Details:

In-person
Full-time
Experienced

Benefits:

Flexible Work

At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.

Lead Management Coordinator – 15-month term

At Steele Auto Group, every lead represents the start of a customer relationship. The Lead Management Coordinator plays a critical role in how those relationships begin, ensuring our lead processes are consistent, insightful, and effective across the organization.

This high visibility role serves as the operational backbone of lead performance, supporting dealerships through training, oversight, tracking, and reporting. Acting as a strategic partner, the Lead Management Coordinator will champion lead integrity, optimize the customer journey, and provide clear insights to help teams perform at their best. Blending technical expertise with a supportive, people first approach, this role helps ensure a seamless experience for both our customers and our dealerships. Does this sound like your kind of role? Here is what you want to know:

Wage: commensurate with knowledge, skills and experienceLocation: Office based role, with travel within Atlantic Canada of 30%+Hours: ability to work flexible hours from time to time, based on business needsDuration: 15-month term position, with potential for permanent position

What You Will be Doing:

  • Own lead quality: ensure all leads are captured, correctly routed, and responded to quickly across CRM and DMS platforms, including PBS, CDK, social media, and other channels.
  • Be the go-to expert: support dealership teams and vendors with tools, processes, and troubleshooting.
  • Train and empower: deliver engaging training sessions and materials to keep teams sharp and aligned on lead management best practices.
  • Partner with Marketing: ensure campaigns are optimized, tracked, and driving meaningful results. Provide insights on lead quality and conversion.
  • Support CRM initiatives: help plan, implement, and improve our customer relationship management system for maximum impact.
  • Track, report, improve: monitor lead performance, analyze trends, and provide actionable insights to boost efficiency and ROI.
  • Mystery shop for insights: assess lead handling across Sales and Fixed Operations, reporting opportunities to leadership.
  • Step in where needed: take on additional duties that help drive the success of Steele Auto Group.

What it Takes to Succeed:

You Will excel in this role if you enjoy problem-solving, guiding teams, and turning data into insights that improve the customer journey. This is a high-impact, high-visibility role where your work truly matters across our dealerships.

  • Experience: You bring hands-on experience in customer service, administrative, or sales support roles, with CRM and DMS, specifically PBS, knowledge giving you a strong edge.
  • Skills: Organized, efficient, and able to juggle multiple priorities; clear and confident communicator; analytical and comfortable turning data into actionable insights; fluent in Excel, Word, and Outlook.
  • Attributes: Self-motivated and proactive; collaborative team player; laser-focused on accuracy and detail; driven to help teams succeed.

Why the Role Matters:

The Lead Management Coordinator ensures every potential customer is captured, routed, and handled with care. By providing structure, insights, and guidance to dealership teams, you help improve response times, drive better lead conversion, and support smarter decision-making. Your work directly contributes to Steele Auto Group's growth, helping the organization deliver on the promise of exceptional service and meaningful customer experiences.

Why You will Love Working with Steele Auto Group:

At Steele Auto Group, you are joining more than a workplace. You are becoming part of a community that values growth, recognizes effort, and supports you in building a career you are proud of.

We believe in rewarding hard work and supporting the whole person. Our Total Rewards package is designed to help you thrive physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term) eligible employees may have access to all, or some, of the following:

  • Matched Retirement Saving Plan: Build your future with an employer-matched RSP, up to 4% after 3 months and up to 5% after 5 years.
  • Flexible Health & Dental Plans: Choose from six cost-shared options designed to fit your lifestyle, with dependable coverage for you and your family.
  • Mental Health & Wellness Support: 24/7 confidential access to EFAP support for you and your family.
  • Employee Discounts: preferred pricing on vehicle purchases, parts, and service across our locations.
  • Work Boot Reimbursement: Reimbursement provided immediately; no waiting period required.
  • Steele University: Access role-specific training anytime, anywhere, track your progress, and earn rewards as you grow your skills.

Please note that while we strive to post accurate compensation information, some external websites may display salary estimates that are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward.

At Steele Auto Group, your contributions are valued, your development is supported, and your potential is encouraged. We are proud to promote from within and foster a fair, inclusive, and opportunity-rich workplace. If you are contacted for an interview and require accommodation at any stage, please let us know. We are here to support you. Learn more about us at www.steeleauto.com

Applying is as easy as 1, 2, 3:

  1. Click the link to apply, Steele Auto Group Careers
  2. Sign in (top right corner) and create your profile,
  3. Upload your resume

In 2 minutes the Steele Auto Group career world is right at your fingertips!

**If you are an employee of Steele Auto Group, please apply through the careers page to ensure you are flagged as an internal applicant.

We can't wait to meet YOU!

Competition Number: LEADM007455
Company Website: https://www.steeleauto.com/
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About Steele Auto Group

About Steele Auto Group

THE STEELE AUTO STORY

Our first dealership - Steele Chrysler, formerly known as Collins Chrysler, has grown to be one of Atlantic Canada's leading Chrysler dealers. Steele Volkswagen was added in February 1998, and Volvo of Halifax and Steele Jaguar were added to the Steele Auto Group in August 1999. A new state-of-the-art facility was constructed for Steele Volkswagen, and officially opened in June 1999.

The following year brought further growth with the addition of Steele Hyundai and Land Rover of Halifax in 2000. The Steele Clearance Centre was also established that year - home to the region's largest and best selection of pre-owned vehicles.

Over the next two years, the Ford and Mazda brands were added to the Group - Wood Motors Ford in February 2001, Steele Mazda in July 2002, and Taylor Ford Lincoln in December 2002. Wood Motors and Taylor Ford Lincoln were merged in January 2004 to become Steele Ford Lincoln, the largest Ford dealer in HRM. Extensive renovations on both the Ford and Mazda facilities were completed to provide improved service and selection for you. Porsche of Halifax was established in late 2005, and a new state-of-the-art facility was constructed for Steele Hyundai. Also in 2005, four of our Body Shop operations were consolidated into two large stand-alone units known as the Steele Collision Centers, Halifax and Dartmouth.

Dexter's Subaru and Dexter's Audi, both in Halifax, and Steele Subaru Dartmouth were acquired in July 2007. In 2010 we added Halifax Chrysler in Bayer's Lake Halifax. And on May 2nd, 2011 we were proud to welcome MacPhee Chevrolet (now known as Steele Chevrolet) into our group bringing the total up to 15 dealerships.

On April 1st, 2014 we've further added to our group with the acquisition of City Chrylser located in Cornerbrook Newfoundland.

In the spring of 2015 we purchased the OLeary Auto Group comprised of Oleary Buick GMC and Fredericton Hyundai both in Fredericton New Brunswick. Soon after came Fairway Honda in Corner Brook Newfoundland rounding our Newfoundland footprint to 2 dealers. Adding to the acquisition sprint, Subaru of Moncton in New Brunswick came on board as our first dealership in Moncton.

And in the early part of 2017 we welcomed to the group both Carroll GM (rebranded as South Shore Chevrolet) in Hebbville and Bridgewater Honda also in Hebbville.

In January 2019, we were proud to welcome the Penney Group of dealerships! City Honda, Gander Kia, Gander Hyundai, Gander Toyota, Simmons Honda, Penney Hyundai, Mercedes-Benz St. John's and Steele Mazda St. John's (formerly Penney Mazda).

Shortly thereafter we were thrilled to bring on board Tristar Mercedes in Moncton New Brunswick and Tristar Mercedes located in Saint John New Brunswick.

During this year we were also proud to welcome Steele Valley Chevrolet (formerly Cornwallis Chevrolet) to our group, located in New Minas, Nova Scotia.

May 2019, we have welcomed Anchor Toyota in Stellarton Nova Scotia, Discover Kia, Experience Hyundai and Subaru of Charlottetown located on Prince Edward Island.

In February 2020, we were thrilled to welcome Luling Chevrolet Buick GMC located in Luling Texas to the Steele Auto Group. Our first dealer located in the United States. We continued our US expansion with our next purchases being Steele Chrylser Lockhart and Steele Chrysler Gonzales, Texas.

Then to cap off 2020, in November we were excited to announce we acquired two more Mazda dealerships. County Mazda in New Glasgow, Nova Scotia and Atlantic Mazda in Moncton New Brunswick.

To jumpstart what promises to be an exciting year, February 2021 we brought on Royal Garage in St. John's Newfoundland and Royal Garage in Clarenville. Now knowns as Steele St. John's Chrysler and Steele Clarenville Chrysler.

As of March 2021 we welcomed 3 more locations; Fundy Honda, Saint John Nissan and Brett GM (now Steele Chevrolet Cadillac GMC Buick), all in Saint John, New Brunswick.

Steele Auto Group is committed to providing the Best Customer Buying Experience and to
solidify ourselves as the "Destination of Choice for Everything Auto" for employees and customers alike.

As the largest automotive group in Atlantic Canada, our growth is your opportunity.

Why Steele Auto?

Full benefits package including virtual healthcare and mental health/wellness support programs

Company match RRSP program

Employee and Family Assistance Program

Opportunities for career growth & development

Competitive wages

A safe, professional and dynamic work environment

Our Core Values are aligned with how we conduct business and how we cultivate success.

Our Values

Our People: We provide a healthy, safe environment, that celebrates equity, diversity and inclusion. Our people come first. We support the ongoing development and growth of our employees to build lasting relationships.

Integrity: We believe in doing the right thing, with integrity and transparency. We are committed to excellence and delivering the best experience for customers and employees.

Innovation: Our continuous innovation will deliver the ultimate personal customer buying experience. We are committed to being industry leaders as a dynamic organization working to bring new, innovative solutions to serve the evolving needs of our customers.

Community: Our passion for our business extends into the communities where we live and work. We believe in supporting sustainability and investing in community focused organizations with a focus on family. Our three pillars of community sponsorship focus are mental health, sick kids, and families in crisis.

Steele Auto Group is an Equal Opportunity Employer, and we commit to a fair, inclusive opportunity to apply. Diversity fuels our desire to be your trusted destination for everything auto. Our commitment to inclusion drives us forward every day. If selected for an interview, please advise us of any accommodations you may require throughout the recruitment process. To learn more about our company, culture and opportunities, please visit www.steeleauto.com