Drive Positive Impact with Discover Kia as General Manager

At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.

Ready to take the next step in your leadership journey?

If you are currently leading the Sales or Service side of an automotive business and have your sights set on becoming a General Manager, this could be your moment.

Discover Kia is seeking a General Manager to lead our dealership and champion the Kia experience. Designing movement and creating innovative mobility solutions, Kia inspires connection, convenience, and meaningful moments for every customer.

With guidance and mentorship from seasoned leader, Patsy Tremblett, LinkedIn Profile, the incumbent will carry full accountability for performance, culture, and daily operations, ensuring every interaction reflects the trust, innovation, and forward-thinking spirit of this iconic brand.

"Seeing employees succeed in their careers is extremely rewarding. Steele Auto Group values align with my own which include being extremely employee focused, teamwork, and creating an environment where people feel supported and motivated to do their best work." - Patsy Tremblett, General Manager

As General Manager, you will set clear expectations, develop and support department leaders, and drive consistent results across the dealership. You will champion Kia's values by caring for people, moving further together, empowering teams to act, daring to push boundaries, and chasing excellence every day. This role suits a collaborative leader who values the strength of a stable dealer group and is motivated to make a lasting, positive impact on the business, the team, and the customers who are genuinely cared for.

Compensation:

Expected earnings of $150,000 to $180,000 annually, comprised of a competitive base salary and performance-based bonus, along with a demo vehicle and comprehensive benefits.

The Role:

As General Manager of Discover Kia, you will be responsible for the overall performance, culture, and strategic direction of the dealership. Your leadership will directly influence results across all departments, including:

• Customer Experience: Ensure every interaction reflects Kia's and Steele Auto Groups standards.
• Employee Experience: Lead, coach, and support department leaders, building accountable, high-performing teams
• Dealership Leadership: Alignment with Kia's brand standards and Steele Auto Group expectations.
• Financial & Operational Performance: Manage budgets while driving profitability and long-term stability.
• Sales & Marketing: Strengthen market share and brand presence.
• Market Growth: Identify growth opportunities and implement strategies.
• Strategic Execution: Implement Steele Auto Group policies, procedures, and initiatives.
• People & Culture: Partner with HR.

What You Bring:

• Minimum 5 years of dealership leadership experience
• Confident decision-making, sound judgment, and strategic thinking
• A customer-first mindset with a genuine appreciation for uncommon experiences
• Ability to lead in a high-accountability environment while maintaining a long-term view
• Clear, professional communication and strong organizational skills

This Role Is Ideal for a Leader Who:

• Wants a visible, impactful role shaping both dealership culture and results
• Understands the balance between performance, people, and brand integrity
• Values consistency, professionalism, and thoughtful leadership
• Thrives in a forward-thinking, innovative environment where collaboration, customer connection and a passion for movement drive success

Why You will Love Working with Steele Auto Group:

At Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.

We believe in rewarding hard work and supporting every part of your journey. That is why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term), eligible employees can look forward to, some or, all the following:

• 100% Matched Retirement Savings Plan – Put your future at ease with our employer-matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!
• Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.
• Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.
• Employee Discounts – On vehicle purchases, parts, and service at any of our locations.
• Work Boot Reimbursement – Reimbursement immediately, no waiting required!
• Access to Steele University – you will get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!

While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.

Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity-rich environment. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We are here to support you in every step of the way.

Apply now and start driving your career forward with a team that has your back!

This is more than a General Manager role; it is an opportunity to lead a brand that has been shaping movement and mobility for decades. From our first bicycle in 1951 to our first car in 1971, Kia has always embraced bold thinking and innovation. We are looking for a General Manager driven by leadership, growth, innovation, and the adventurous spirit that fuels Kia forward.

Location: Charlottetown, PEI

Learn more about us at www.steeleauto.com

Applying is simple as 1, 2, 3:

1. Click the link to Steele Auto Group Careers
2. Sign in (top right corner) and create your profile
3. Upload your resume

In just a few minutes, the Steele Auto Group career world is at your fingertips.

Internal candidates: Please apply through the careers page to ensure you are identified as an internal applicant.

Relocation support is available to help make the move and join our team seamlessly.

While we strive to post accurate compensation ranges, some external websites may display estimates not verified by Steele Auto Group. Final compensation details will be discussed with candidates selected to move forward.

Steele Auto Group is committed to a fair, inclusive, and supportive workplace. We promote from within, invest in development, and value every candidate's experience. Accommodation is available throughout the recruitment process, just let us know.