Specialist, Marketing

Req Id: 427864

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we're building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.

We believe in empowering people. That's why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you're inspired by innovation that advances how people connect and transforms what's possible, you belong on #TeamBell.

On the Consumer and Small business team you'll work across a portfolio of brands and solutions. From Bell's best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.

And it's not just the options we provide, it's how we provide them. On this team you'll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.

The campaign marketing team is looking for a creative and strategic marketer with strong analytical skills to plan, execute, and optimize marketing campaigns that drive customer acquisition and engagement. This role focuses on developing integrated campaigns, leveraging insights to improve performance, and ensuring alignment with business objectives.

• Campaign Strategy & Planning: Create data-driven, multi-channel campaigns, that align with business objectives and market dynamics.
• Execution & Optimization: Manage all phases of campaign delivery - from planning and development to deployment and optimizations, across digital and traditional channels.
• Leverage Industry Insights: Monitor industry trends to identify opportunities, inform campaign strategies, and maintain Bell's market leadership.
• Audience Targeting: Use data, segmentation, and behavioral insights to refine messaging strategies, and improve customer acquisition across channels.
• Performance Analysis: Monitor KPIs, analyze results and trends, and provide actionable recommendations to improve performance to stakeholders.
• Cross-Functional Collaboration: Work closely with Marcom, Media, Pricing, and Channel teams to ensure seamless 4P execution and alignment with strategic priorities.
• Innovation & Testing: Drive A/B testing and explore new tactics, channels, and methods to improve campaign performance and customer engagement.

• 2+ years in marketing, strategy, or planning related roles; experience in telecommunications or related industries is a strong asset.
• Analytical mindset with proficiency in interpreting data and using insights to optimize performance.
• Highly organized, detail-oriented, and able to manage multiple campaigns in a fast-paced environment.
• Excellent communication and presentation skills, with the ability to influence stakeholders and articulate campaign strategies.

Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 02/10/2026
For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we're actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [email protected] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.