Manager, Strategic Initiatives

Job Number: J0226-0251 Job Title: Manager, Strategic Initiatives Job Category: Brand (Marketing, Communications, Sales, Creative/Design, Brand Experience) Job Type: Permanent Full Time Date Posted: February 6, 2026 Closing Date: February 20, 2026 Number of Positions: 1
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If you are looking for a unique opportunity to drive high-impact initiatives that directly influence the future of seniors' living and health-care innovation and you take pride in being compassionate, honest, professional, and safe, consider an exciting and rewarding career at Shannex. We offer more than a place to work – we welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living™.

We are searching for a Manager, Strategic Initiatives to join our Brand team based in Halifax, Nova Scotia.

Meaningful Benefits

You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you've made a measured difference in the lives of our residents. Additional benefits include:

• Comprehensive health, vision, and dental benefits plan including an Employee and Family Assistance Program
• Life, travel, and other insurances
• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (5% employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to thousands of perks vendors and discounts through our WorkPerks program, including excellent discounts for apparel, restaurants, technology, fitness, travel, and tickets to some of your favorite sports and entertainment events
• Access to continuing education and training through Shannex's Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About the Opportunity

The Manager, Strategic Initiatives is a cross-functional leader who drives strategic planning, brand awareness, business development, and communications outcomes across our portfolio companies—Parkland at Home, Saffron Hill Hospitality Group, and ACL Design Build Solutions Ltd. This role is also integral to communications and community relations planning and execution for our Transitional Health Division, ensuring clear narratives, trusted partnerships, and measurable impact across health-system and community stakeholders.

In addition, you will:

• Translate multi-year strategic priorities into sequenced initiatives with defined outcomes, milestones, owners, and budget/resource implications.
• Establish and Define KPIs and deliver monthly/quarterly read-outs with insights and recommendations.
• Support growth initiatives and develop market visibility strategies and build a lead-to-client funnel with clear stage definitions and conversion targets.
• Help evolve the Brand architecture and manage the interface between multiple brands and service lines
• Contribute to company-wide marketing goals, measuring and monitoring metrics to ensure strong organizational performance, customer experience and brand reputation
• Deliver consumer insights to contribute to ongoing evaluation of the company value proposition, contribute to product development, oversee competitive insights for the portfolio group
• Deliver clear monthly and quarterly executive updates, outcomes, insights, and next actions.
• Build and manage campaign budgets; optimize channel mix and performance
• Source and manage relationships with agencies, freelancers, research partners, and production vendors.

About You

In addition to placing high value on continuous improvement, collaboration and accountability, you have:

• A Bachelor or advanced degree in Business, Marketing, Public Relations/Communications, or related field.
• Minimum 7+ years of leadership experience in building brand awareness, marketing, communications, customer experience within healthcare, senior living, or hospitality sectors.
• Strong analytical, communication, and stakeholder engagement skills.
• A collaborative approach to work
• Understanding of healthcare trends, aging care, and community-based services
• Understanding of government

About Us

Shannex is a family-owned organization with a vision of Better Living for every stage of life. Since 1988, Shannex has grown from a single nursing home in Cape Breton to a trusted partner across healthcare, hospitality and lifestyle sectors. With locations in Nova Scotia, New Brunswick and Ontario, Shannex continues to build communities designed for connection, wellbeing and longevity. Shannex-owned brands include Allbright Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. Shannex also provides Transitional Health Services, in partnership with Nova Scotia Health. For more information, visit shannex.com.

If you're ready to join the Shannex team of Great People, apply today!

Great People is a core value at Shannex based on the belief that our team members are the spirit and foundation of the organization. Shannex believes equity, diversity, inclusion and belonging is about creating a culture that embraces the uniqueness of individuals, where every person is treated fairly and where racism and discrimination are not tolerated. At Shannex, every team member belongs.

All applications are kept in strict confidentiality.
Only those selected for an interview will be contacted.