Market Research Specialist
University of Fredericton - 4 Jobs
Fredericton, NB
Job Details:
Benefits:
Are you a market researcher who loves turning insights into strategy? We're looking for someone who thrives on analyzing markets, mapping trends, studying competitors, and translating research into clear recommendations that shape real products. As a Market Researcher on the Product Management team at UFred, you'll drive the market research that directly informs and evolves our online academic programs - digging into industry demand, audience needs, competitive landscapes, and growth opportunities. You'll partner with academic and operational teams to turn your findings into meaningful product improvements and decisions, and you'll work on product launch initiatives that bring market research to life. If you're passionate about research and want your insights to drive real change, this role is built for you.
Job Duties
1. Market Research and Analysis
• Research new program opportunities using labour market data, competitor scans, and industry trends, and leverage findings to produce actionable recommendations.
• Prepare concise market analysis summaries to support academic accreditation submissions and internal approvals for new program development.
• Maintain basic reference files and data sources for recurring market questions.
2. Roadmap Support and Delivery Coordination
• Maintain program and feature lists for assigned offerings, including status and target dates.
• Document product requirements and changes based on direction from product and academic leads.
• Track action items and follow-ups for roadmap-related items and meetings.
3. Student NPS and Feedback
• Run recurring NPS and other short student surveys using existing tools.
• Compile and clean survey results and basic metrics (response rates, scores, themes).
• Analyze results, highlighting key issues and trends for program and student experience teams.
4. Analysis and Documentation
• Prepare slide decks, one-page summaries, and simple data tables for internal meetings.
• Keep product records and decision logs up to date and organized.
Education
• Bachelor's degree in Business, Education, Social Sciences, or a related field.
Experience
• 2-4 years of experience in research, analytics, coordination, or product support within education, edtech, or similar digital services environments.
• Experience preparing clear written summaries, reports, or slide decks for internal audiences.
Knowledge & Skills
• Comfort working with data and spreadsheets, including lookups, filters, and basic formulas.
• Strong attention to detail with the ability to follow structured processes and checklists.
• Clear and concise communication skills, with the ability to collaborate effectively across teams in a remote environment.
• Basic understanding of the Canadian postsecondary landscape and credential types (asset).
• Legally entitled to work in Canada and residing in New Brunswick for the duration of employment, with reliable high-speed internet for remote work.
Working Conditions
• Remote-first role within New Brunswick, Canada, with occasional in-office work for planning or meetings as required.
• Standard office hours with some flexibility during key launch or reporting periods.
• Legally entitled to work in Canada and residing in Canada for the duration of employment, with reliable high-speed internet for remote work.
Compensation Package
In addition to your base compensation, joining the UFred team means becoming part of a rapidly expanding organization with a mission to provide quality and affordable education globally. UFred values its employees and ensures they are supported with opportunities for Wellness and Balance, as well as Professional Development.
Wellness and Balance: UFred employees enjoy subsidized Health and Vision Care, as well as an RRSP Match program. All staff start with three weeks of vacation, and everyone receives additional paid time off between Christmas and New Year's. Flexible work arrangements and an Active Living Benefit are also available to help our employees maintain balance in their personal and professional lives.
Professional Development: UFred supports both internal and external opportunities to foster your growth, providing resources to meet your professional development needs.
Hours of Work
This is a full-time permanent position (35 hours) under regular business hours. The position is located in Fredericton, NB with the possibility to work remotely from anywhere in New Brunswick, and attend in-office meetings, as required. The ideal candidate should reside in New Brunswick or be willing to relocate.
Commitment to Diversity and Inclusion
The University of Fredericton is passionately committed to ensuring a positive and professional working environment in which all people are treated with dignity and respect. We value diversity, equity, and inclusion and aim to provide a fair and consistent method for filling job openings in support of equality of opportunity and cultural diversity within the company. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups.
We appreciate all applications received!
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