Brand & Digital Marketing Specialist

Are you a self-motivated individual who can take the lead on everything we do online and how our brand shows up visually, both digitally and in the real world. This includes Google Ads, websites, social media, content, creative assets, and branded materials. If you enjoy building campaigns, trying new ideas, maintaining a consistent look and feel, and tracking what works, this role will be a great fit.

You will have a direct impact on how our brand looks, feels, and performs. From digital campaigns to branded apparel and visuals in the field, you'll help shape a consistent and professional image for Prime. This is an opportunity to build something meaningful, leave your mark, and help elevate our brand across every platform and customer interaction.

Prime Material Handling Equipment Limited is the largest company in Atlantic Canada dedicated exclusively to material handling equipment; we have been providing our customers with high quality equipment, rentals, and parts and service since 1993. With branches located in Nova Scotia and New Brunswick, we are looking for a Brand & Digital Marketing Specialist to join our growing Team at the Dartmouth, NS Branch.

Reporting to the Director of Sales you will be responsible for:

Running digital advertising campaigns on Google, Meta, Linkedin and other platforms, ensuring they are set up properly and performing well.

Monitoring market trends, customer behaviour, and competitors to help guide where we focus our marketing efforts.

Updating and managing our websites and e-commerce pages so our products, services, and landing pages stay current, accurate, and professional.

Using Google Analytics and similar tools to track results and sharing clear insights and recommendations with the team.

Working closely with the sales team to ensure marketing initiatives align with field activity and business priorities.

Writing and updating website content in WordPress, including blog posts, product pages, and landing pages.

Creating clean, sharp visuals and graphics for ads, promotions, presentations, and social media using Adobe Creative Suite or similar tools.

Managing paid social campaigns to increase brand visibility and drive qualified traffic.

Applying SEO best practices to improve search rankings and organic traffic.

Assisting with budgeting and helping ensure marketing dollars are spent effectively.

Shooting and editing photos and videos for use across digital channels and marketing materials.

Owning brand consistency across all channels, ensuring our visuals, tone, and messaging are aligned and recognizable.

Managing branded materials and swag, including apparel, promotional items, signage, and internal/external marketing collateral.

Helping define, maintain, and evolve brand standards so Prime's image remains professional, consistent, and modern across all touchpoints.

Skill Requirements:

· A Bachelor of Digital Marketing and Communications. (or a similar bachelor's degree).

· At least 3 years solid experience in digital marketing, with bonus points for e-commerce, B2B, or industrial/equipment industries.

· A strong understanding of SEO, Google Ads, and paid search campaigns

· Comfort using analytics tools such as Google Analytics (GA4).

· Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, or similar)

· Experience working with WordPress; basic HTML knowledge is a plus but not required.

· Strong research and analytical skills with the ability to interpret data and adjust strategy.

· Excellent organization skills and the ability to manage multiple projects at once.

· A collaborative mindset and willingness to work closely with sales and leadership teams.

· Experience in sales, product marketing, or brand management is an asset but not required.

· A current and suitable driver's license and driver's abstract.

Prime Material Handling Equipment Limited offers a competitive salary, medical & dental plan, RSP and other benefits in a family-oriented, safe and respectful work environment that continuously encourages its greatest assets to learn and develop!

Develop your career with us by submitting your resume via email.

No Phone Calls