Sales & Marketing Officer

Sales & Marketing Officer Job Description

VerFa Agrifood Innovations Inc. is committed to delivering phyto-nutrient enriched microgreens, and microgreens-based food and beverage products for the betterment of humanity and sustainability of our planet. Over the years Verfa has developed to be a science-driven, innovative and a resilient organization with a strong Research, Development and Innovation pillars with a vision to impact in our communities regionally, nationally and globally through producing healthy foods year-round in our unique and innovative Indoor Vertical Farm, located in Truro, Nova Scotia.

The Sales & Marketing Officer mandate is to increase revenue by developing and executing strategic initiatives by conducting regional, national and global market intelligence, drive our brand awareness, develop market entry strategies, and promote and sell our products and services through various channels and platforms. In collaboration with the CEO and the Senior management team, this individual will develop strategies and oversee the planning and execution of these programs as well collaborate to formulate and adjust strategies/programs as needed. The ideal candidate must also thrive in a fast-paced, rapidly evolving environment.

Responsibilities:

Marketing

• Conduct regional, national and global market intelligence and identify the trends and opportunities for marketing and selling product and services.
• Compile analytics for all digital channels to support ongoing analysis and improvements.
• Develop market intelligence strategies and adopt.
• Develop marketing, branding and sales strategy.
• Develop online presence and social strategy plans for the company and our portfolio of products, including e-commerce platforms, building awareness and engagement with our communities.
• Stay up to date with trends in digital media and social media platforms, make recommendations in alignment with the goal to grow our brand presence.
• Develop unique brands for all our products and services.
• Work with product development, and other departments to ensure brand consistency and align strategies for maximum impact.
• Trademark registration/or patents for developed products.
• Manage and optimize digital marketing campaigns, including performance marketing, SEO, SEM, and social media advertising.
• Collaborate with cross-functional teams to develop and execute programs and events.
• Own the promotion and execution of our events, activities, and related initiatives across all our platforms.

Sales

• Develop sale strategies and regional, global client's database.
• Manage the sales pipeline, track sales activities, forecast sales, and prepare regular reports on campaign and sales performance.
• When needed, develop product-wise production and shipping forecast to assist in production operations.
• Build, manage relationships and negotiations with key accounts for the sales of our products and services.
• Prepare monthly and annual sale forecast, targets and implementation strategies.
• Prepare sales presentations and proposals with sales targets to be achieved.
• Manage the details of the ROI for each account, including pricing, margin, costs, promotions, and forecasting.
• Develop new opportunities and strategies for growing our business and increasing our market share.
• Develop and manage database relating to sale or each product, and clients.
• Work collaboratively with the Production and RDI Team and create a circular- work environment.
• Collect and manage input from our customers on our product quality and concerns.
• Recruit and manage sales and marketing team personnel, working with HR.
• Prepare an annual report for the Board and shareholders.
• Participate in Senior Management meetings, AGMs and others as needed.

Experience:

• Minimum of a bachelor's degree in business management, marketing and sales or closely related field preferred from a recognized post-secondary educational institution.
• Master's degree in business management, marketing or sales or a closely related flied from a recognized post-secondary educational institution is desirable.
• 5+ years' experience in Canadian agri-food market intelligence, marketing and sales, including performance marketing, SEO/SEM, and social media advertising and in person/direct marketing and sales approach.
• Strong skills in strategy planning and execution, market intelligence, data development and analysis, forecasting and analytical skills with the ability to interpret data from Google Analytics or similar tools.
• Experience with Canadian marketing, forecasting, project management and ability to adhere to deadlines to meet execution timing and deliverables.
• Strong financial acumen, the ability to manage a budget & work with finance to ensure P&L and business plans are met.
• Demonstrated client relations building and target marketing and sales.
• Experience with e-commerce platforms is an advantage.
• Excellent copywriting skills with a keen eye for details.
• Strong research skills to stay up to date with industry trends and competitor analysis.
• Experience in dealing the complexities of provincial and federal regulation on food production and sales.
• Demonstrated ability to work in a team environment.
• Passion to work in a start-up environment.
• Must have a valid driver's license.

This is an exciting opportunity for a talented Sales & Marketing Officer to join our vibrant and diverse team. We are a futuristic company, and we offer performance-based competitive packages, and a flexible work schedule. If you are a creative thinker with a passion for driving results through strategic marketing and sales initiatives, we would love to hear from you.

VerFa Agrifood Innovations respects diversity and inclusiveness. We invite applicants who are Canadian citizens/Permanent residents/ indigenous communities/diversity groups/ minority groups.