Lead Content Designer

Job Description

About Design at RBC Wealth Management

Our goal is to become our industry's leader in exceptional digital experiences. To get there, we're putting strategy, research, design principles, and technical innovation at the center of everything we do. But we need exceptional digital professionals, like you, to bring our process to life.
What will you do?

We want every point of contact with our RBC Wealth Management Advisors and Clients to feel important to them. That's where you come in. The Lead Digital Content Designer is a strategic and technical expert who leads the product team's efforts to understand client needs for information, providing expertise and thought leadership to senior stakeholders and design peers on using content to shape meaningful client interactions with RBC through digital products.
This individual contributor leverages advanced content design skills, domain fluency, and business acumen to identify opportunities for enhancing user experience and informing product and business strategy. They collaborate with cross-functional teams, define metrics and test outcomes, and make decisions on complex problems, ultimately influencing business outcomes and identifying new opportunities.

What you would work on

Content Design Strategy 30%

• Directs and influences Content Design strategy, providing strategic advice and guiding Design peers to ensure craft excellence and consistency in content elements, while driving the development and application of Content Design principles and best practices.

• Drives communication with stakeholders to synthesize complex data, identify client needs, and create actionable insights, including content research, messaging strategies, competitive audits, facilitation of workshops and ideation sessions to inform Content Design decisions and strategy.

Content Creation 50%

• Co-creates research activities, including user test scripts and prototypes, and coordinating user testing of various artifacts to inform design decisions.

• Leads the planning for complex Content Design projects, creates highly complex multilingual content, and develops non-textual content such as iconography and imagery to facilitate interaction and elicit emotion.

• Manages overarching processes, governance, and sharing of content documentation throughout its lifecycle, liaises with internal teams to ensure RBC governance requirements are met, and oversees the end-to-end translation process with internal and external partners.

• Oversees and creates Content Design standards to define consistent experiences across RBC products, ensures all content follows Accessibility and Inclusive Design principles, and performs Design standards audits to maintain high-quality content that meets client needs and regulatory requirements.

Leadership 20%

• Advocates for the Content Design Practice within the Wealth Management Digital organization, building relationships with stakeholders and providing expert advice and guidance to cross-functional teams.

• Provides leadership and direction to the Design team on Content Design standards, tools, and processes, and offers coaching and guidance to junior team members to improve their capabilities and foster growth.

What's in it for you

• You'll find yourself in a culture where designers feel included, valued, and heard; in a supportive environment surrounded by peers who exceed in their area of expertise.

• You'll work on solutions used by millions of people and contribute to a company that truly values customer experience and remains a Global Digital leader.

• You'll be part of team that's pushing the boundaries of digital product design as we strive to improve the lives of the people and communities we serve.

• You'll help to shape Design Research as a practice at RBC and, by example, with your peers around the globe.

• Work/life balance is important to us; you will be part of a company that values your time.

What do you need to succeed?

Must-have

• BA/BS degree in Psychology, Anthropology, Sociology, Information Studies, Design (e.g. interaction, graphic, visual communications, product, industrial), Human Computer Interaction (HCI), Computer Science (CS), or a related field or equivalent practical experience

• A minimum of 7 years of experience in Digital Content Design

• Technical understanding of Content Design theory and tools

• Working knowledge of a variety of Content Design methodologies

• Experience working on cross-functional teams

Nice to have

• MA/MS degree or certification in Psychology, Anthropology, Sociology, Information Studies, Design (e.g. interaction, graphic, visual communications, product, industrial), Human Computer Interaction (HCI), Computer Science (CS), or a related field

• Appreciation for the potential of 'design thinking'

• Experience working within a large organization and within an agile environment

• Experience contributing to the launch of a digital product

• Experience with AI based applications

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.

• Leaders who support your development through coaching and managing opportunities

• Ability to make a difference and lasting impact.

• Work in a dynamic, collaborative, progressive, and high-performing team.

• Flexible work/life balance options.

• Opportunities to do challenging work.

• Opportunities to take on progressively greater accountabilities.

• Access to a variety of job opportunities across business.

Job Skills

Content Strategy Development, Decision Making, Product Development Methodology, User Experience (UX) Design, User Experience (UX) Research, User Interface (UI) Design

Additional Job Details

Address:

RBC CENTRE, 155 WELLINGTON ST W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-12-19

Application Deadline:

2026-01-09

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.