Salesforce Loyalty Management Product Owner

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TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

We are looking for a Product Owner – Salesforce Marketing Cloud to support technical delivery focused on modernizing TD's marketing automation and personalization capabilities. This role turns marketing strategy into clear user stories, manages a focused backlog, collaborates closely with partners, and helps bring to life the next generation of journeys, campaigns, and customer engagement. The ideal candidate brings curiosity, hands-on Salesforce Marketing Cloud exposure, strong communication skills, and a passion for helping TD advance its agile marketing transformation.

CUSTOMER

• Support the Product Group Owner and other Product Owners in delivering the Marketing Cloud roadmap by driving sprint-to-sprint execution in a dedicated agile pod.
• Translate high-level marketing goals (e.g., improved engagement, increased automation, enhanced personalization) into refined user stories, clear acceptance criteria, and well-defined sequencing.
• Maintain a prioritized pod-level backlog, ensuring alignment with customer needs, marketing objectives, and roadmap direction.
• Work closely with partners across Marketing, Digital, Analytics, and Customer Experience to clarify requirements, gather feedback, and ensure capabilities meet operational realities.
• Participate actively in agile ceremonies (backlog refinement, planning, daily stand-ups, sprint reviews, retrospectives) and consistently represent the voice of the marketer and end user.
• Collaborate with technical teams to deliver Marketing Cloud capabilities such as: Journey Builder flows, Email & mobile messaging enhancements, Automation Studio processes, Audience segment activation, Personalization/Interaction Studio experiences
• Understand how Salesforce Marketing Cloud Next and the movement of personalization and segmentation into Data Cloud will influence Marketing Cloud workflows and upcoming pod priorities.
• Communicate pod progress, risks, and dependencies in a clear, structured way to stakeholders and the Senior Product Owner.

SHAREHOLDER

• Follow TD's agile delivery framework, marketing governance, and enterprise controls for customer data, consent management, and regulatory compliance.
• Proactively identify and escalate issues impacting delivery timelines, data quality, or customer experience.
• Contribute to inputs for QBRs by summarizing pod accomplishments, completed user stories, and measurable business outcomes.
• Support defect triage and prioritization to help ensure a reliable, stable Marketing Cloud environment.

EMPLOYEE / TEAM

• Contribute to a collaborative, high-performing pod culture that values curiosity, inclusiveness, and continuous improvement.
• Encourage open communication between developers, QA, campaign teams, data analysts, and other partners to ensure shared understanding and smooth delivery.
• Demonstrate an eagerness to learn—deepening your understanding of Salesforce, marketing operations, and agile product management.
• Promote psychological safety within the pod by supporting transparency, experimentation, and respectful challenge.
• Apply TD's Colleague Promise and Shared Commitments to create a supportive and growth-oriented team environment.

BREADTH & DEPTH

• Own the day-to-day scope for a Marketing Cloud pod, delivering increments aligned to defined use cases such as campaign automation, journey optimization, personalization placements, or channel enhancements.
• Work closely with Senior Product Owners to ensure pod-level delivery aligns to broader Marketing Cloud and Data Cloud roadmap goals.
• Build a working knowledge of the Salesforce Marketing stack, including Journey Builder, Email Studio, Automation Studio, Personalization/Interaction Studio, Intelligence, and integration touchpoints.
• Contribute to technical and design discussions by providing business context, expected outcomes, and an understanding of marketing workflows.
• Support planning for scaling capabilities across business lines by documenting user needs, common patterns, and improvement ideas.

EXPERIENCE AND / OR EDUCATION

• Knowledge of the Salesforce Marketing Cloud tool; strong willingness to build new expertise is essential.
• Undergraduate degree required; product, marketing, or Salesforce certifications considered assets.
• 3–7 years of relevant experience in product ownership, digital marketing, technology delivery, or marketing operations.
• Experience writing user stories, defining requirements, or supporting agile teams.
• Strong communication and stakeholder engagement skills; ability to translate marketing needs into clear, concise requirements.
• Familiarity with Salesforce ecosystem trends—especially Marketing Cloud Next and its convergence with Data Cloud—is a plus.
• Curiosity about marketing technology, journey design, personalization, and customer engagement.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!

Language Requirement (Quebec only):