Demand Generation Marketing Specialist

Job Title: Lead Generation Marketing Specialist

Location: Moncton, NB (Hybrid or Remote Options)

Company: Masitek Instruments Inc.

About Masitek

Masitek Instruments Inc. is a global leader in real-time impact and pressure monitoring technology for fragile containers and packaging - from eggs and produce to bottles, cans, and jars. Our award-winning sensor and analytics solutions help the world's leading food, beverage, and agricultural companies reduce waste, improve product quality, and optimize production efficiency. As we continue to expand internationally, we're looking for a dynamic and results-driven marketing professional to drive our inbound and outbound lead generation strategy.

Position Overview

The Lead Generation Marketing Specialist will play a key role in fueling Masitek's growth by identifying, attracting, and nurturing high-quality leads across global markets. This role combines strategic marketing expertise with hands-on execution - from campaign creation to CRM tracking - to deliver measurable results.

Key Responsibilities

• Develop and execute digital marketing campaigns (email, LinkedIn, Google Ads, trade media) to drive qualified leads.
• Lead the content creation and management of business development outreach for both Masitek and aaggrrii brands.
• Build and manage lead funnels, from awareness to conversion, using CRM and marketing automation tools (preferably Hubspot).
• Research and segment target audiences in the food, beverage, and agri-tech industries to tailor outreach.
• Create compelling content and assets - such as case studies, ROI calculators, newsletters, and landing pages - to support campaigns.
• Track, analyze, and report on campaign performance and lead quality metrics.
• Collaborate with Sales and Product teams to align messaging, timing, and target segments.
• Support trade show and event lead capture strategies and follow-up processes.
• Manage and grow the company's social media presence to enhance visibility and engagement with target audiences.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in B2B lead generation, digital marketing, or demand generation.
• Proven experience managing CRM and marketing automation systems.
• Strong analytical and data-driven mindset with experience in A/B testing and ROI analysis.
• Excellent writing and content creation skills.
• Experience in industrial, manufacturing, or technology sectors is a strong asset.
• Knowledge of SEO, PPC, and LinkedIn marketing best practices.
• Self-starter with strong organizational skills and the ability to manage multiple priorities.

Why Join Masitek?

• Be part of a global, innovative company solving real-world challenges in quality assurance and sustainability.
• Opportunity to work with international clients and partners in 40+ countries.
• Competitive compensation and benefits.
• Collaborative, flexible, and growth-oriented work environment.

To Apply: Please send your resume and a brief cover letter outlining your relevant experience to [email protected] with the subject line: Lead Generation Marketing Specialist