Digital Communications Manager - StFX.ca

Position Title: Manager, Digital Communications - StFX.ca
Department: Marketing & Communications, Advancement
Position Type: Full Time, Permanent
Classification: MPE Band F
Salary Range: $80,409-$98,234
Posting Date: October 28, 2025
Closing Date: November 7, 2025

Position Description:

Reporting to the Director, Communications & Marketing, the Digital Communications Manager leads the strategy, content, and operations of the university's web presence. Overseeing a team of content specialists and a web developer, this role ensures the StFX brand is effectively represented online through engaging, user-focused content and outstanding digital experiences. The Manager collaborates across campus to deliver strategic web projects that enhance reputation, support enrolment, and strengthen engagement with students, alumni, faculty, staff, and the broader community.

Key Responsibilities

• Develop and implement a comprehensive digital and website strategy aligned with institutional goals and brand standards.
• Manage and mentor a team of three (two content specialists and a web developer) to deliver engaging, accessible, and user-focused content.
• Oversee website operations, ensuring consistent messaging, strong UX, and adherence to accessibility and brand guidelines.
• Track and analyze engagement and operational metrics to measure performance and guide continuous improvement.
• Lead SEO and SEM initiatives to enhance search visibility and organic traffic.
• Monitor digital trends, technologies, and audience feedback to inform innovation and strategy.
• Collaborate with departments across campus to align web content with recruitment, advancement, and academic priorities.
• Partner with social media and marketing colleagues to integrate web and digital communications efforts.
• Coordinate with external vendors and agencies on specialized web and digital advertising projects.
• Prepare reports and insights to inform decision-making and optimize digital engagement.

Qualifications

• Bachelor's degree in communications, marketing, digital media, or a related field (master's degree an asset).
• 5+ years of experience in digital communications, web management, or online marketing.
• Proven leadership and team management experience.
• Strong understanding of UX principles, analytics tools (e.g., Google Analytics), and SEO best practices.
• Demonstrated ability to manage complex projects with multiple stakeholders.
• Excellent written, visual, and strategic communication skills.
• Experience in higher education or a large, multi-stakeholder environment is an asset.
• Proficiency with CMS platforms, HTML basics, and web accessibility standards.

To apply for this opportunity, click the "Apply Now" button and upload your cover letter, resume and references.

StFX is located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People.

Our institution is committed to upholding the values of equity, diversity, inclusion and accessibility. We encourage applications from members of groups that have been historically disadvantaged and marginalized, including Indigenous persons (especially Mi'kmaq), racialized persons (especially African Nova Scotians), persons with disabilities, those who identify as women and/or 2SLGBTQIA+ and any others who would contribute to the diversity of our community. Please note that all qualified candidates are encouraged to apply; however, applications from Canadians and permanent residents will be given priority.

We are also committed to the elimination of barriers to participation for persons with disabilities. Should you require an accommodation during the recruitment process, please contact People and Culture at [email protected] or 902-867-5038.

About St. Francis Xavier University

Ranked #1 in reputation in Canada (Maclean's 2026, undergraduate category)
St. Francis Xavier University (StFX) is one of the country's oldest and most prestigious universities. Founded in 1853, StFX provides an exceptional learning experience through outstanding teaching, hands-on research opportunities, and global exchange programs. With Canada's most vibrant and inspiring residential campus, StFX fosters both academic excellence and personal growth, with community and social engagement at the heart of student life. StFX students are academically strong, highly engaged, and committed to making a positive impact on the world.

About Antigonish, Nova Scotia

The beautiful and historic town of Antigonish is located within the northeastern corner of Nova Scotia. Only a 15-minute drive from the ocean and a two-hour drive to major urban centres, Antigonish is a family-friendly community with a diverse and growing population and provides access to excellent education at all levels. The town is surrounded by rolling countryside and beautiful beaches and is a hotspot for outdoor recreation, sports and other active lifestyle activities. Antigonish supports a vibrant culture in the arts with music, performing arts, visual arts and crafts, and fabulous festivals happening throughout the year. For more information visit www.townofantigonish.ca or www.visitantigonish.ca.