Social Media Manager
Dash Social - 4 Jobs
Halifax, NS
Job Details:
Benefits:
At Dash Social, we're building the brand that defines what modern social marketing means. This role sits at the center of that mission. Social isn't just a channel for us, it's our identity. We're looking for someone who feels the same way.
As the owner of Dash Social's social marketing strategy, you'll be responsible for developing and executing a bold, data-driven vision for how our brand shows up online. You live and breathe social. You combine creativity with analytical precision; skilled in critical thinking, writing, research, and data analysis, with a strong eye for aesthetics.
Your work will shape how Dash Social communicates its brand and value to the world, driving awareness, lead generation, and company growth through inspired and strategic storytelling.
Social Media Strategy:
- Develop and implement a comprehensive social media strategy aligned with overall business and marketing objectives.
- Shape and define our social identity, crafting a tone, presence, and narrative that position Dash as best-in-class among our competitors.
- Identify target audience segments and optimize social media campaigns for maximum engagement and lead generation.
Content Creation and Curation:
- Own the organic social content calendar, balancing creativity and data insights to guide channel strategy.
- Partner with content marketing, design, and product teams to produce engaging, high-quality static and video content across platforms.
- Write and edit compelling, on-brand short-form copy (captions, in-asset copy, video scripts, etc.) tailored to each channel.
- Continuously monitor industry and platform trends to inform creative direction and innovation.
Platform Management:
- Manage daily social media activity across social channels (i.e. LinkedIn, Meta, IG, Reddit, Quora, and emerging channels)
- Stay up-to-date with the latest platform trends, tools, and best practices, acting as the center of excellence for social media.
- Monitor and manage brand sentiment across owned channels, actively engaging in discussions to promote brand awareness, maintain trust, and ensure appropriate comment moderation.
Creator:
- Lead Dash's Creator/Influencer strategy, inclusive of new partner identification, negotiations, briefing, asset approval, and reporting.
- Build and nurture relationships with key industry influencers, partners, and customers, with the objective of developing long-term partnerships.
- Collaborate with the Paid team to ensure creator content is optimized for performance and aligned with campaign objectives.
Performance:
- Advise on channel KPIs, and report on the effectiveness of social campaigns, including engagement, reach, and conversions.
- Own ongoing performance reporting across organic and creator campaigns, reporting to Director, Global Comms & Events and Senior Director, Lead Gen on optimizations and recommendations based on performance.
- Own quarterly and annual reports, as well as strategic decks for evolving social strategy.
About You:
- Social Native. You live and breathe social: understanding, driving and creating trends is second-nature.
- Highly organized. You use task or project management software to stay on track and take pride in meeting deadlines.
- Attention to detail. You have no tolerance for typos.
- Possess impeccable writing skills, with the ability to adapt your writing style and tone of voice to various audiences.
- Self-motivated. Ability to work heads down and maintain high productivity.
- Are a people person. You function well in a team setting, and are able to communicate effectively with your team members, and cross-functionally.
- Not afraid to take on new challenges and problem-solve. You are motivated by coming up with new ideas and taking risks.
Desired Skills and Experience
- 2-4 years of experience in a similar role. Software-as-a-service, agency, or in-house (brand-side) social marketing experience preferred.
- A degree with a focus in Marketing or Communications is preferred but not required.
- Project management experience is an asset for this role.
- Candidates with experience using Dash Social are welcome to apply.
- We're looking for: Attention to detail, Challenge driven, High level of initiative Highly-organized, Learning quickly, Strong written communication skills.
At Dash Social, we strive to build great solutions that solve real problems for marketers, and are unabashed about our unique ability to be the best at what we do. To achieve our goals as a company and provide a service to our customers that is unmatched, we believe that collaboration and support among the team is what propels us forward.
Dash Social would not exist without the dedicated employees who contribute their unique skills, voices, and ideas to the long-term success of the company. Building a diverse and talented team is an integral part of creating an innovative and well-rounded product, and work environment.
Dash Social's hiring practices and company culture does not condone discrimination based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.
Employee Benefits
At Dash Social our team is our competitive advantage. We are committed to supporting one another and we work hard to make sure everyone has the support they need. In addition to health and dental benefits for you and your family, you can also expect:
- Vacation, personal days and sick time
- RRSP/401k matching
- Annual mental health benefit
- Quarterly wellness benefit
- Donation matching program
- Parental leave top up plan
- Work from home benefit
- Flexible working hours and location
- Departmental and team-wide bonding activities
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