Director, Performance Marketing
Dash Social - 4 Jobs
Ontario | Quebec | New Brunswick | Prince Edward Island | Nova Scotia | Connecticut | Delaware | New York | Maine
Job Details:
Benefits:
Dash Social (formerly Dash Hudson) is seeking a Director of Performance Marketing with deep expertise in B2B SaaS paid media and growth marketing. This leadership role oversees our in-house paid initiatives and marketing operations, and is responsible for driving measurable growth across search, social, and ABM channels. The ideal candidate combines hands-on platform experience with a strategic mindset, strong analytical skills, and a proven track record of operational excellence.
About You
You are a performance-driven B2B paid media expert who thrives on turning data into business results. You understand how to scale campaigns, guide a team, and align paid efforts with revenue goals. You're comfortable in fast-moving environments and dedicated to refining performance marketing and growth strategies to stay ahead of the curve.
Strategic Leadership and Growth
- Own the strategy, execution, and optimization of all paid channels, including search, social, and ABM
- Partner with Marketing and Sales leadership to design growth and demand generation strategies that align with revenue goals
- Define and implement best practices across performance marketing, demand gen, and marketing operations to ensure scalability and efficiency
- Benchmark results against industry standards and proactively recommend tactics to improve ROI and operational performance
- Stay ahead of platform updates and market trends to keep campaigns competitive and innovative
Advanced Campaign and Demand Gen Management
- Lead the end-to-end lifecycle of campaigns, from strategy and audience design to creative briefing, launch, and performance analysis
- Confidently manage campaigns across Google Ads, LinkedIn Ads, Meta, and other relevant platforms
- Oversee ABM programs, integrating targeting and personalization to engage key accounts
- Collaborate with marketing operations to ensure accurate lead flow, tracking, and attribution across campaigns
Cross-functional Collaboration and Influence
- Work closely with Sales, Marketing, and Revenue Operations to align paid, growth, and demand generation initiatives with pipeline and revenue goals
- Act as the senior advisor on paid and growth programs, driving strategic discussions and cross-functional alignment
Analytics, Insights, and Marketing Operations
- Use data to evaluate campaign and pipeline performance, sharing clear insights with senior stakeholders
- Partner with marketing operations to maintain data hygiene, lead scoring, and attribution accuracy
- Establish reporting frameworks to track ROI, customer acquisition cost, and pipeline influence
Budget and Resource Management
- Manage a substantial marketing budget, ensuring investment is optimized across channels and growth programs
- Allocate resources strategically across performance, demand generation, and operational needs to maximize impact
Desired Skills and Experience
Minimum Qualifications:
- 5+ years of experience managing high-impact paid media campaigns in B2B SaaS
- Proven success with paid search, paid social, and ABM programs
- Deep understanding of analytics and attribution, with proficiency in tools such as HubSpot, Google Analytics, and platform-specific reporting
- Data-first mindset, able to extract actionable insights and make confident optimization decisions
- Strong communicator with experience presenting strategies and performance to senior leadership
- Skilled at budget ownership, vendor management, and driving ROI
- Comfortable leading innovation, testing new tactics, and refining operations for scale
Preferred Qualifications:
- Experience in growth marketing and demand generation strategies
- Knowledge of marketing operations, including data hygiene, lead flow, and campaign tracking
- Familiarity with revenue marketing best practices and pipeline acceleration tactics
We aim to build solutions that solve real problems for marketers, powered by collaboration and creativity. Our success depends on the diverse skills and perspectives of our team. Dash Social is committed to an inclusive environment and does not tolerate discrimination of any kind.
Employee Benefits
Dash Social's people are our competitive advantage. Along with health and dental benefits for you and your family, you can expect:
- Vacation, personal days, and sick time
- RRSP matching
- Annual mental health benefit
- Quarterly wellness benefit
- Donation matching program
- Parental leave top-up plan
- Work-from-home benefit
- Flexible hours and location
- Departmental and team-wide bonding activities
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