Manager of Brand and Philanthropy

Manager of Brand and Philanthropy (14 month Maternity Leave Contract)
Location: New Brunswick
Job Type: Full-time Hybrid/Remote with Regional Travel

Behind every person with Alzheimer's disease and other dementias, there are hundreds of people dedicated to helping. The Alzheimer Society is the leading not-for-profit health organization working nationwide to improve the quality of life for Canadians affected by Alzheimer's disease and other dementias and advance the search for the cause and cure. Active in communities right across Canada, the Society has programs and services near you. Since 1987, we've been dedicated to providing help for people with Alzheimer's disease and other dementias and their caregivers. That help comes in many ways.

Job Summary

Reporting to the Executive Director, the Manager of Brand and Philanthropy leads the marketing, communications and fund development activities of the Alzheimer Society of New Brunswick. The Manager develops organization-wide communications and fund development strategies and implements and evaluates the outcomes in accordance with the philosophy, policies, and strategic plans of the Alzheimer Society. This is a temporary role to provide coverage during a parental leave. The anticipated duration is approximately 14 months with potential for extension or other opportunities within the organization following the term.

Distinguishing Characteristics

The ideal candidate will enthusiastically support the vision and mission of ASNB and possess the personal qualities of integrity and credibility. They will have the proven ability to lead a team to accomplish multiple tasks and keep multiple projects organized and progressing. They will also be bilingual, and be committed to assisting the organization to provide quality experiences at every touchpoint.

Typical Duties and Responsibilities

Operational Leadership:

• Work in partnership with the leadership team to develop and execute on operational plans that support the overarching strategic priorities of the organization.
• With the support of the Brand & Philanthropy team, develop goals and KPI's for the team that align and support the strategic and operational plan of the ASNB.
• Lead the development of the annual budget for the Brand and Philanthropy Team and manage the budget, including regular status reports to the leadership team.
• Collaborate with the Executive Director and all team members to ensure person-centred approaches to all activities of the ASNB.
• Report current or anticipated risks to communications or fund development plans that may have an impact on the organization
• In partnership with the LT, provides support and direction in the development and implementation of organizational advocacy priorities.
• Acts as a spokesperson and ambassador for ASNB as required, including media liaison and key stakeholder engagement.

HR Responsibilities:

• Responsible to work with all direct reports in the preparation of their personal development and work plans.
• Provide and execute on regular feedback and performance management reviews of all direct reports.
• Takes a lead role in recruitment of new staff and volunteers for the B and P department, including development of role profiles and engaging in the hiring process as appropriate and required.

Communication and Fund Development:

• Lead and implement all aspects of our internal and external Marketing and Communication including the development, implementation, and evaluation of an annual communications strategy in alignment with the ASNB's strategic plan.
• Lead and implement the development of a fund development strategy, annual fundraising plan, and growth strategies including the monitoring and ongoing evaluation of the plans / strategies in alignment with the ASNB's strategic plan.
• Optimize donor stewardship and database analysis with a focus on acquisition and retention of donors.
• Promote fundraising and awareness events, participating and supporting as required.
• Collaborate with Federation Partners, and represent New Brunswick on National Working Groups.
• In partnership with Fundraising and Events Coordinator, produce fund development collateral materials such as case statements, briefing notes, stewardship letters, and other fundraising resources as required.
• Develop, and where feasible, translate all marketing and communications collateral, including press releases, internal and external newsletters, and public facing reports
• Monitors and ensures brand compliance in all areas of activity
• Regular website maintenance and updates, including intranet content
• Manage all social media content with the goal of supporting programs and services, and increasing overall awareness of the ASNB and our programs and services
• Lead the implementation of the ASNB's annual Awareness Campaign
• Work collaboratively with Programs and Services team to identify communications needs and opportunities.
• Other duties as needed to complete leadership and Brand & Philanthropy team goals.
• Travel as required

Key Competencies:

Management & Staff Development:

• Collaborative and consultative in nature; sees the organization as a whole and promotes holistic dialogue around organizational health.
• Understands the role of KPIs and is able to lead regular KPI performance reviews and ensure staff understanding of and adherence to KPI achievement.

Leadership, Strategic Planning & Long-Term Vision:

• Works holistically as an equal partner of the Leadership Team and plays a leading role in ensuring overall organizational health.
• Leads by example, actively promoting a unified working culture that embraces and encourages cross-functional working, understanding, and collaboration in line with ASNB organizational values.
• Supports the ED and Board in the development and review of its policies and processes as requested/ required.
• Supports the evolution of strong co-operative working relationships with staff and colleagues.
• Efficient management of available resources to ensure continuation of services to clients.

Cultural Competency

• Displays empathy and understanding related to the complex realities of communities and populations experiencing barriers to equitable health care, and discrimination in general.
• Enthusiasm to learn about and understand diverse behaviors, values, and attitudes.
• Adopts ASNB organizational values into daily activities and promotes values-based working by example.

Qualifications:

• A Bachelor-level degree or equivalent in a relevant discipline or marketing and communications field
• Excellent communication skills, including the ability to write and speak clearly, succinctly, and in a manner, that appeals to a wide audience
• Experience in management would be an asset
• Ability to support, organize, and motivate a multidisciplinary team
• Takes a highly collaborative approach to work and is very motivated
• Established organizational and administrative skills
• Detail oriented with the ability to meet competing deadlines
• Creative and solution driven
• Able to work effectively in a team environment to meet goals
• Ability to build and maintain positive relationships
• Reliable, regular and punctual attendance at work during core business hours
• Strong computer skills, including database management, graphic design, or other relevant disciplines
• Must be able to work flexible hours, including some evenings and weekends
• Sensitive to the impact of Alzheimer's disease on the individual and the family
• This position requires the ability and willingness to travel within the province of New Brunswick.
• Valid driver's license and access to personal vehicle with proof of insurance
• Bilingual: French and English is a preferred asset

What We Offer:

• A supportive, mission-aligned team environment
• Collaborative culture
• Opportunities for professional growth and development
• Comprehensive benefits package including health insurance, wellness initiatives, paid time off, and retirement contributions
• Mileage and travel reimbursement

The Alzheimer Society is committed to equity, diversity, and inclusion, and welcomes applications from all individuals. We are committed to ensuring an inclusive and accessible recruitment process for all candidates.

Qualified candidates are invited to submit their resume to the following address:

The Alzheimer Society of New Brunswick
320 rue Maple Street, Suite 100
Fredericton, N-B E3A 3R4
[email protected]