Closing Date: September 19th, 2025 at 4:00 PM

STUDENT RECRUITMENT
Student Recruitments' mission is to be the best at finding prospective students of all ages everywhere, and convincing them of the value of UNB's programs, research, scholarships, and services to improve their future.

WHAT WE OFFER

Full-time | 1-Year Term | Fredericton | On-Campus

Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week

Salary Range: $46,251 - $57,812 per annum

YOUR FOCUS

Reporting to the Manager, Communication & Conversion, the Outreach, Communication & Recruitment Officer manages and executes a faculty-focused recruitment communication plan to attract, recruit and convert domestic and international students (undergraduate and graduate) to UNB. This position works closely with the other members of the Student Recruitment Communication & Conversion team, Recruitment CRM team, Student Recruitment team and all UNB Faculties on both campuses.

• Develop and execute Student Recruitment's faculty and program communications plan for prospective students and applicants (domestic and international, undergraduate and graduate).
• Increase awareness of UNB faculties and programs, encourage progression through the recruitment funnel, and highlight areas with capacity for growth.
• Collaborate with each UNB faculty to create engaging content for digital, social, email marketing, and print campaigns.
• Conduct monthly outreach with faculties to stay informed of changes, updates, opportunities, and new initiatives.
• Work with the Student Recruitment team to ensure all programs are highlighted and represented in ways relevant to key stakeholders.
• Partner with the Communication & Conversion team to develop creative assets.
• Collaborate with the Recruitment CRM to develop and curate content for DiscoverUNB News and automated faculty campaigns, expanding campaigns to include multi-step plans, value-added content, and strong calls-to-action.
• Build and monitor communication campaign workflows within CRM Recruit.
• Develop, implement, and monitor text message campaign workflows for faculty-based communication plans.
• Work with the Recruitment Marketing Officer to maintain and enhance recruitment-owned faculty and program web resources, including unb.ca webpages and external partner platforms (IDP Connect, StudentBridge, etc.).
• Conduct regular content audits of program pages, write new web content, and apply marketing and web best practices to ensure clear, accurate, and engaging information.
• Assist in organizing faculty-based events within Student Recruitment's Fall, Winter, and Spring event series, collaborating closely with faculties and departments for in-person and virtual events.
• Meet with faculty recruiters and representatives to coordinate messaging, creative assets, and scheduling.
• Collaborate with Client Service, Student Recruiters, and the Communication & Conversion team to implement event series, create assets, and moderate live-virtual events.
• Support the Manager, Communication & Conversion in developing and implementing a coordinated conversion strategy that aligns recruitment efforts with each UNB Faculty.
• Assist faculties and departments with independent outreach initiatives.
• Research and monitor other universities to maintain a strong understanding of competition in the marketplace.
• Represent Recruitment on committees as required.
• Stay current on industry standards, practices, and competitor activity.

WHAT YOU BRING

• University degree in marketing or a related field.
• Two years direct experience n marketing, graphic design, publication production and/or project management.
• A combination of experience and education may be considered.

Additional Strengths

• Strong customer service orientation with the ability to work effectively on cross-functional and virtual teams.
• Excellent copywriting skills with the ability to craft clear, engaging communications for diverse audiences across multiple channels.
• Experience in digital marketing with knowledge of tools and technologies such as web content management systems, graphic design, HTML, social media platforms (e.g., Facebook, Instagram, Snapchat, Twitter), and Google Analytics.
• Highly organized with the ability to prioritize multiple projects effectively.
• Strong administrative skills, including time management and the ability to perform well under pressure.
• Excellent interpersonal skills with tact, diplomacy, and professionalism.
• Ability to liaise effectively with a wide range of stakeholder groups.
• Capacity to plan and work independently while contributing as part of a larger team.
• Advanced computing skills with proficiency in Microsoft Office and Adobe Creative Suite.
• Knowledge of UNB and its program offerings considered an asset.

WHY CHOOSE UNB?
UNB offers a large variety of benefits for employees, including a full pension, a minimum of three weeks of vacation annually, the Employee and Family Assistance Program (EFAP), and dental, life, and health insurance.

PROFESSIONAL & TECHNICAL STAFF UNION (PTSU)
This position is part of the PSAC, Local 60551 employee group and falls under the PTSU Collective Agreement.

COMMITMENT TO EQUITY, DIVERSITY & INCLUSION
The University of New Brunswick and PSAC/PTSU Local 60551 are committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.

We thank all who apply; however, only those selected for an interview will be contacted.