Marketing Automation Coordinator
The Audiobooks.com Marketing Communications team is looking for a Marketing Automation Coordinator. This team of highly creative and book-loving individuals is responsible for connecting fantastic audiobooks to a diverse group of listeners. Reporting to the Marketing Communications Manager, the Marketing Automation Coordinator will develop data-backed communications journeys to assist in that mission.
In this role, you will develop a strong understanding of member behavioural trends through the execution and analysis of surveys and experiments. Recognizing patterns, questioning data, and pursuing further information are all key components of this role. As the Marketing Automation Coordinator, you will strive to positively impact department KPIs through the testing and implementation of creative and engaging messaging.
You are resourceful, curious, and excited to learn. You will be able to differentiate content for unique audiences, run split tests and analyze results, and collaborate to share ideas. We're an audiobook company to our customers, but a tech company at our core. We value innovation; as the successful candidate, you will always have a new experiment on-the-go to allow the Manager to make data-driven decisions on strategy. This is a creative and dynamic position with lots of room for new ideas, well-suited to an enthusiastic candidate with a passion for books, marketing, and data.
Responsibilities:
• Build data-backed communications flows across app and email channels that leverage dynamic personalization
• Measure and report on the effectiveness of various marketing communication initiatives, with the ability to identify and measure against KPIs
• Distribute surveys to targeted audiences and analyze trends year over year
• Run experiments and AB tests to establish department best practices
• Support team members as needed
Qualifications:
• Strong analytical skills
• Post-secondary education in Marketing, Communications, English, Data Science, Statistics, or other data/marketing related program
• 2+ years of previous experience working in communications or marketing, or holding comparable experiences
• Experience in writing for digital channels
• HTML Coding an asset
• Experience in marketing communication software an asset (Braze)
• Experience creating surveys an asset (Survey Monkey)
• Familiarity with SQL (or equivalent) an asset
• Passionate about books is an asset
• Familiarity with Adobe Photoshop an asset
• Familiarity with a BI system an asset
About Audiobooks.com
Founded in 2011, Audiobooks.com is an app-based subscription retailer for audiobooks, delivering fast and easy access to over 300,000 titles to booklovers around the world. Our members can listen to best sellers, new releases and classic favourites on Apple and Android devices and via our partners: Sonos, GM, Jaguar and Land Rover. With a customer-first focus, we're constantly innovating and experimenting to create the best experiences for our listeners. Audiobooks.com was recently acquired by Storytel.
At Audiobooks.com, you'll never feel tied to your desk. We've got two stories of really bright, open space in a great location that's just a 10-minute walk from Appleby GO Station, and we offer free parking. We provide our employees with healthy snacks and bring in a massage therapist and a yoga/mindfulness instructor on a monthly basis (on hold due to Covid-19 saftey regulations). We offer full benefits, and an unlimited paid vacation policy. Everyone who works here is friendly, talented and passionate, and enjoys getting their hands dirty building amazing products. We're all in the office two days a week (Tuesday & Thursday) and work from home the other 3 day (Monday/Wednesday/Friday). You'll love where you work!
Audiobooks.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Interested candidates please apply by March 28th, 2022. Only those candidates selected to advance in the interview process will be contacted.
