Creative Lead

Our client is a sports education and technology organization dedicated to building safer, healthier sports cultures. Their digital training and compliance platform is used by thousands of sports organizations and millions of participants to establish clear standards for abuse prevention, participant well-being, and safe sport. They are hiring a Creative Lead to elevate their content and transform critical safe sport training into engaging, modern digital media that audiences choose to watch, complete, and remember.

This is a senior individual contributor role for a hands-on builder and player-coach who excels at turning complex educational outcomes into compelling visual stories. Reporting to the Chief Sport Officer, you will guide concepts from initial treatment to finished product across video, motion design, and interactive formats, combining traditional production craft with modern AI workflows to deliver high-impact work at pace.

What You'll Do

Creative Concept and Format Strategy

• Translate content briefs and learning objectives into creative concepts, treatments, storyboards, and format recommendations
• Set the visual and narrative tone for each program, defining pacing, character, style, and interactive elements
• Prototype quickly, test early with audiences, and iterate based on stakeholder and learner feedback
• Design modular content assets that can be repurposed across channels and updated piece by piece as policies evolve

Hands-On Multimedia Production

• Produce finished media end to end, blending live-action footage with animation, motion graphics, audio, and video editing
• Build interactive and microlearning assets designed to drive strong engagement and completion rates
• Partner with the media team and external videographers on live-action shoots, integrating recorded footage into the final build
• Maintain consistent brand standards across all deliverables while continually raising the visual bar

Human-Centered and Responsible Storytelling

• Plan and conduct interviews with athletes, coaches, parents, and community members, directing real people on camera with care
• Handle sensitive subject matter, harm, and power dynamics with trauma-informed judgment, avoiding sensationalism
• Apply rigorous ethical standards for depicting minors, managing consent, licensing, and responsible AI-generated media
• Incorporate accessibility and bilingual delivery from the start, including WCAG compliance, captions, and English and French versions

Multi-Project Delivery and AI Workflows

• Manage creative execution across multiple concurrent programs at varying production stages and formats
• Brief, direct, and review external contractors and agencies to ensure on-time delivery and creative quality
• Evaluate and integrate emerging AI video, voice, image, and animation tools to accelerate production timelines without compromising quality
• Build reusable prompt libraries, templates, and style systems, coaching collaborators on new production tools and techniques

Required Superpowers

• Creator portfolio demonstrating high quality execution across video editing, motion graphics, and graphic design
• Hands-on technical proficiency in Adobe Premiere and Adobe After Effects
• Practical fluency with generative AI creative tools (such as Runway, Midjourney, ElevenLabs, and Adobe Firefly), paired with the judgment to know when human craft is required
• Strong scripting, narrative instincts, and the ability to interview and direct real people on camera
• Sound judgment and emotional maturity when handling sensitive subject matter involving youth and sports environments
• Demonstrated track record managing multiple concurrent production schedules and external creative contractors
• Player-coach mindset with the ability to lead creative standards by example
• Familiarity with interactive authoring tools, bilingual content delivery (English and French), or accessibility standards is an asset

This is an opportunity to shape the creative direction of critical safe sport education, combining hands-on multimedia craft, trauma-informed storytelling, and cutting-edge AI production workflows to create meaningful cultural change across sports communities.