B2B Lead Generation Specialist - IT Services

Company: Great River Financial Services / XEN AI INC.

Work Location-Vancouver/Surrey BC

Target Market: Canada & USA

Industry: IT Services, Field Services, Break/Fix & IT Infrastructure

We are looking for an experienced B2B Lead Generation Specialist who can identify potential customers, connect with key decision-makers, and generate qualified sales meetings for our business development team.

Key Responsibilities

• Research MSPs, OEMs, system integrators, IT outsourcing companies, and enterprise customers.
• Identify Vendor Managers, Procurement Managers, IT Directors, and other relevant decision-makers.
• Generate targeted leads using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and other research tools.
• Conduct personalized cold email, LinkedIn, and phone outreach.
• Schedule qualified meetings for the Sales Manager.
• Maintain accurate contact information and follow-up activities in the CRM.
• Support sales campaigns targeting Canada and the USA.
• Prepare weekly reports covering leads, responses, meetings, and opportunities.

Requirements

• 2+ years of B2B lead generation experience preferred.
• Prior experience in IT Services, MSPs, IT Staffing, or technology sales is highly desirable.
• Hands-on experience with LinkedIn Sales Navigator and Apollo.io.
• Excellent written and spoken English.
• Ability to research and communicate with North American business decision-makers.
• Experience with CRM systems and lead qualification.
• Self-motivated, organized, and target-oriented.

Compensation: Fixed monthly salary + performance-based incentives.