Social Media Videographer Specialist

Job Description

Ready to Lead Team Woola?

Are you ready to bring your A-game Woola is looking for a Social Media Videographer Specialist to assist our marketing team with content strategy, managing campaigns, and to elevate a brand through strong storytelling and performance-driven marketing.

Who We Are: OUT WORK | OUT PERFORM | OUT PLAY

Woola is a trusted provider of integrated Facilities Services—including HVAC, Plumbing, Electrical, Construction, and Generator Services—serving residential, commercial, and industrial clients across British Columbia. We're a people-first, service-driven company raising the standard in our industry—and we're building a marketing operation to match that ambition.

The Opportunity

As our Social Media Videographer, you'll assist Woola's digital strategy from planning to execution. You'll be part of content creation, paid and organic social campaigns, website updates, analytics, and performance reporting.

In this roll you'll work closely with field technicians, leadership, and operations teams to translate real work into compelling digital storytelling that supports brand growth, recruitment, and client engagement.

What You'll Lead & Deliver:

Digital Strategy & Campaign

• Develop and execute comprehensive digital and social media strategies aligned with Woola's business and recruitment goals.
• Plan, launch, and optimize paid and organic social media campaigns across platforms including Instagram, LinkedIn, Facebook, and YouTube.
• Own campaign planning, budgeting, targeting, A/B testing, and performance optimization.
• Stay current on platform trends, ad formats, and best practices to maintain a competitive digital presence.

Content & Brand Management

• Oversee Woola's content calendar and ensure consistent brand voice across all channels.
• Direct and contribute to high-quality photography, videography, and graphic content captured across job sites, events, and company initiatives.
• Maintain brand standards across digital assets, campaigns, website content, and promotional materials.

Website, Analytics & Reporting

• Oversee website content updates to ensure accuracy, user experience, and brand alignment.
• Implement and maintain basic SEO best practices and keyword strategies.
• Track KPIs across social media, paid campaigns, and website performance.
• Deliver monthly and quarterly performance reports with insights, ROI analysis, and recommendations for growth.

Marketing & Brand Support

• Support digital promotion for project launches, recruitment campaigns, client events, and brand activations.
  
• Assist with the creation and adaptation of digital and print assets, including social graphics, presentations, e-blasts, signage, and other marketing materials.
• Support the coordination of digital marketing vendors, budgets, and marketing administration as required.

What You Bring:

• Experience: 2+ years of experience in digital marketing, videography roles.
• Campaign Expertise: Hands-on experience running paid social media campaigns, including budgeting and performance optimization.
• Content Skills: Strong understanding of content creation, photography, videography, and editing workflows (drone experience is an asset).
• Technical Skills: Experience with Meta Business Suite, analytics tools (Google Analytics, SEMrush or similar), and website CMS platforms.
• Creative Tools: Proficiency with Canva and Adobe Creative Suite.
• Strategic Mindset: Data-driven decision-making with the ability to translate insights into action.
• Communication: Clear, confident communicator with strong presentation.
• AI Experience: Familiarity with AI tools for content creation, ad optimization, and workflow efficiency is a plus.
• Logistics: Valid driver's license and access to a vehicle preferred.

What's in It for You:

• Competitive Compensation: Salary aligned with experience, leadership responsibility, and performance.
• Benefits: Comprehensive health, dental, and vision coverage.
• Paid Time Off: Vacation and sick leave to support work-life balance.
• Growth & Impact: Opportunity to help build and grow Woola's digital marketing function as the company scales.
• Company Culture: Team events, collaborative leadership, and a high-performance, people-first environment.

Ready to Lead the Charge?

If you're excited to build strategy, lead people, and grow a brand, we want to hear from you. Apply today and help shape the future of Woola's digital presence.