Marketing Technologist -- AI & Automation

About Morison Insurance

We're a family-owned insurance brokerage with deep Hamilton roots. What started as a three-person downtown Hamilton office has grown into six locations with 100+ team members across Southern Ontario. We're guided by five core values: Go Beyond, Evolve, Own It, Our Promise, and Unified.

Our comprehensive insurance solutions include business, commercial auto, personal home and auto, recreational coverage, and specialized products. We're committed to innovation, exceptional service, and creating an environment where our team can thrive.

About This Role

As our Marketing Technologist, you'll be the person who turns AI ambition into working systems. This isn't a “use ChatGPT to write blog posts” role — you'll build real automations, connect our marketing tools to internal systems, and use AI coding tools like Claude Code to solve problems that used to take a developer or a manual process. If you love building things, are fluent in modern AI tooling, and want the freedom to prototype rather than follow a playbook, this is the role for you.

What You'll Do

• Design and build AI-powered marketing workflows: content pipelines, campaign personalization, reporting dashboards, and lead-routing logic
• Own growth marketing initiatives, including lead generation, customer acquisition campaigns, and sales-funnel optimization
• Build and maintain lead-routing and lead-scoring systems to improve conversion from marketing to sales
• Create and produce content across web, social, and email channels, keeping brand voice and quality consistent
• Use tools like Claude Code (or equivalent) to build scripts, automations, and integrations connecting our CMS, CRM, analytics tools, and other systems
• Set up and manage connectors and APIs between AI tools and our existing tech stack
• Prototype and ship small internal tools — report generators, content assistants, internal chat tools
• Partner with our marketing team and external SEO/digital agency to identify where automation genuinely adds value
• Maintain documentation and guardrails so AI-built tools stay reliable, secure, and maintainable
• Track performance of marketing initiatives and iterate based on data

What We're Looking For

• Demonstrated hands-on experience with AI coding/agent tools (Claude Code, Cursor, or similar) — this is core to the role, not a nice-to-have
• 2+ years of experience in growth marketing, lead generation, or demand generation, including lead-routing/scoring and funnel optimization
• Comfort working with APIs and basic scripting/automation (Python, JavaScript, or similar)
• Fluency with WordPress (content management, page building, plugins/integrations)
• Post-secondary diploma or degree in Marketing, Communications, Computer Science, or a related field — or equivalent hands-on experience
• A portfolio or work samples demonstrating AI-built tools, automations, or integrations you've shipped
• Marketing fluency — you understand campaigns, content, SEO, and funnels well enough to know what's worth automating
• Strong writing and content instincts across digital channels
• A builder's mindset — you'd rather prototype a solution than write a slide deck about one
• Good judgment about where AI helps vs. where it introduces risk (brand voice, data privacy, compliance)
• Collaborative mindset with enthusiasm for cross-functional teamwork
• Experience with martech platforms (CMS, email marketing, CRM) is an asset
• Insurance or financial services experience is a plus but not required

Work Environment & Schedule

• In-office
• Monday–Friday schedule (8:30am–4:30pm) with early Friday closures during long weekends (May–October)
• Collaborative in-person team environment

Comprehensive Benefits

• Competitive salary ($70,000–$90,000 CAD) with performance-based growth opportunities
• 7.5% RRSP matching program
• Group Benefits Plan (health, dental, vision coverage)
• Fitness Benefit
• Employee Assistance Program for personal and professional support
• 4 weeks vacation
• Paid personal days and extended Christmas break

Professional Development

• Continuing education opportunities and certification support
• Modern technology and collaborative workspaces
• Clear advancement pathways within our expanding organization

Unique Perks

• Real latitude to experiment and lead on AI adoption
• Regular team social events and company celebrations
• Work with cutting-edge marketing and insurance technology, and diverse internal systems to connect

Equal Opportunity & Accessibility

Morison Insurance is an equal opportunity employer committed to creating an inclusive workplace. We provide disability-related accommodations throughout our recruitment process. If you require any accommodations, please contact us at [email protected] or inform your interviewer during the selection process.