Sales Development Representative

Build the Engine That Helps Companies Get More Done

Sterling Fleet Outfitters exists to help companies get more done. Who wouldn't want to be part of that? Time is a finite resource, and wasting it isn't in our DNA. We don't believe it's in our customers' either.

So, what does more mean to you? More opportunities created? More growth? More impact? More ownership?

We're looking for a driven Sales Development Representative (SDR) to build and execute a world-class outbound sales process while helping customers improve productivity, efficiency, and profitability.

Since 2002, Sterling has grown into Western Canada's premier commercial vehicle outfitter, helping electricians, plumbers, telecom contractors, HVAC companies, service fleets, municipalities, and commercial contractors work smarter and accomplish more. If you're excited about bringing modern sales development practices to a traditional industry and helping build a scalable outbound sales engine, we'd love to hear from you.

Why Work at Sterling?
Strong team culture focused on growth, humility, accountability, and continuous learning
Competitive salary plus performance-based bonus opportunities
Bonus/profit-sharing eligibility after probation
Excellent medical benefits
Opportunity to help build and shape Sterling's outbound sales process
Career growth opportunities within a growing organization
Conveniently located in the Langley/Surrey area of BC's Fraser Valley

Compensation
Base Salary: $60,000$70,000 CAD
Monthly and quarterly performance incentives
Profit-sharing eligibility after probation
Responsibilities
Prospecting & Lead Generation
Conduct outbound prospecting through phone, email, and LinkedIn
Research and identify prospective commercial fleet customers
Qualify opportunities and book meetings for the sales team
Build relationships with fleet managers, operations leaders, business owners, and purchasing decision-makers
Maintain consistent follow-up to convert prospects into qualified opportunities
Process Development & Optimization
Build and improve sales outreach sequences and messaging
Develop call scripts, email templates, and prospecting playbooks
Analyze results and continuously improve conversion rates
Help establish SDR best practices and scalable sales processes
CRM & Reporting
Maintain accurate prospect and activity data within Salesforce
Track outreach activity, meetings booked, meetings held, and conversion metrics
Collaborate with leadership on reporting and sales process improvements
Requirements
2+ years of SDR, BDR, appointment-setting, or outbound sales experience
Proven experience generating meetings through outbound prospecting
Strong communication and relationship-building skills
Comfortable making outbound calls daily
Experience working within Salesforce or similar CRM platforms
Self-motivated, organized, and highly accountable
Strong problem-solving and process-improvement mindset
Nice to Have
Experience building or optimizing outbound sales processes
Experience using LinkedIn Sales Navigator or other research tools
Experience using outreach or sequencing platforms such as Apollo, Outreach, or Salesloft
Experience selling into construction, trades, industrial, fleet, transportation, or commercial customers
Experience in a high-growth SaaS, technology, or B2B sales environment
What Success Looks Like
Consistently generating qualified meetings for the sales team
Building repeatable prospecting processes that can scale with the business
Maintaining high CRM accuracy and activity levels
Improving outreach, response, and meeting conversion rates over time
Contributing to the long-term growth of Sterling Fleet Outfitters
Learn More
Visit: https://sterlingfleetoutfitter...
Location: On-site (Langley/Surrey, BC)
Schedule: Full-time