National Marketing Specialist- Bilingual

Join Rexel: A Global Leader in Electrical Distribution

Rexel is a world leader in the electrical distribution market, operating in 18 countries and leveraging a network of 1,950 branches and 27,000 employees. We provide innovative electrical solutions and equipment for the industrial, residential, and commercial sectors. As the energy evolves, our business is transforming alongside it. This change is driven by you - our fresh thinkers, innovators, and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customers, and stakeholders alike. Together we are building sustainable performance and shaping a better future.

Rexel Canada operates under six distinct banners: Rexel Atlantic, Rexel Utility, Westburne, Nedco, LTL, and Talley.

Position: National Marketing Specialist

Westburne is looking for a National Marketing Specialist who can operate in both English and French confidently in execution, understands B2B distribution, and can translate strategy into disciplined delivery. This role reports to the Marketing Director and is accountable for campaign execution, loyalty program management, and multi-channel support across a national network. You support supplier programs, digital performance, content execution, and the mechanics required to deliver measurable outcomes.

Ideal Candidate Profile

You excel in structured execution. You understand digital channels, B2B marketing mechanics, and loyalty program operations. You move work forward with accuracy, consistency, and ownership. You can translate strategic direction into actionable tasks, manage stakeholders, support partner programs, and ensure campaigns are delivered correctly and on time. You bring strong judgment, problem-solving, and the ability to operate in a fast-paced environment.

Responsibilities:

1. Loyalty Program Management
   • Operate the national loyalty program end-to-end.
   • Manage member onboarding, communications, rewards catalog updates, and point redemption workflows.
   • Monitor program health metrics including activation, engagement, redemption rate, and retention.
   • Develop monthly and quarterly program reporting to highlight performance trends.
   • Work with suppliers to secure loyalty offers, incentives, and promotional tie-ins.
   • Optimize program design through segmentation, targeted communications, and campaign testing.
   • Ensure program accuracy, data cleanliness, fraud prevention checks, and audit readiness.
2. SEM
   • Execute national and supplier marketing campaigns across digital channels with accuracy and consistency.
   • Manage day-to-day SEM execution across Google Ads, including campaign builds, optimization, and performance monitoring.
   • Own paid search mechanics including keyword strategy, match types, bidding models, budgets, and pacing.
   • Monitor and optimize campaigns using core performance metrics including conversions, CVR, CTR, CPA, and ROAS.
   • Conduct ongoing keyword research, search term analysis, and negative keyword hygiene.
   • Support paid media activity across additional channels when required, including paid social and retargeting.
   • Support SEO and content execution including landing pages, promotional content, and program messaging.
   • Assist with CRM execution including segmentation, campaign setup, and reporting.
   • Ensure accurate tracking, tagging, and attribution across paid and owned channels.
   • Prepare performance reports with clear insights and optimization recommendations.
   • Coordinate with internal stakeholders including Senior Marketing Manager, performance marketers, Sales, and suppliers.
   • Maintain campaign documentation, timelines, and execution checklists.

What You Bring:

• Execute national and supplier marketing campaigns across digital channels with accuracy and consistency.
• Manage day-to-day SEM execution across Google Ads, including campaign builds, optimization, and performance monitoring.
• Own paid search mechanics including keyword strategy, match types, bidding models, budgets, and pacing.
• Monitor and optimize campaigns using core performance metrics including conversions, CVR, CTR, CPA, and ROAS.
• Conduct ongoing keyword research, search term analysis, and negative keyword hygiene.
• Support paid media activity across additional channels when required, including paid social and retargeting.
• Manage and support the national loyalty program, including campaign execution, communications, and performance tracking.
• Monitor loyalty health metrics including engagement, activation, redemption, and retention.
• Coordinate loyalty promotions with supplier campaigns and national initiatives.
• Support SEO and content execution including landing pages, promotional content, and program messaging.
• Assist with CRM execution including segmentation, campaign setup, and reporting.
• Ensure accurate tracking, tagging, and attribution across paid and owned channels.
• Prepare performance reports with clear insights and optimization recommendations.
• Coordinate with internal stakeholders including Senior Marketing Manager, performance marketers, Sales, and suppliers.
• Maintain campaign documentation, timelines, and execution checklists.

What We Offer:

• Our employees enjoy a positive work-life balance while thriving in an environment that is dynamic and motivated by new and exciting challenges.
• We provide competitive compensation, comprehensive benefits plans, and pension plans, along with a remarkable range of career opportunities - whether advancing in your current field or exploring something entirely new. If you are motivated, we will help you find the career path that suits you.
• Rexel Canada is committed to Employment Equity and values a diverse workforce, recognizing each employee's unique talents and skills.

What Is Next?

• If this position aligns with your career goals, click "Apply" to submit your application.
• We thank all candidates for their interest; however, only those selected for interviews will be contacted.
• If you require any accommodation in the application process, please contact us with the “Need Help” button in Fitzii.
• Please visit www.rexel.ca for other career opportunities.