Marketing Coordinator

About Family Innovation Corp.

Family Innovation Corp. (FIC) is a multi-family office providing multiple services, including estate planning, risk management, financial counsel, trusteeship, investment advice, and other services.

We recognize excellent relationship management, accurate, actionable, and sound advice, and the desire to deliver the best quality work, improving the groups overall performance and increasing its value-added capacities.

Summary

We are currently recruiting on behalf of an external partner for a Marketing Coordinator who is proactive and detail-oriented to support their marketing efforts across various channels. This role involves managing vendor relationships, conducting market research, optimizing our online presence, and creating compelling promotional materials.

Key Responsibilities:

Vendor Relations & Coordination

• Manage relationships and communication with external vendors, agencies, and service providers to support marketing initiatives.
• Coordinate timelines, deliverables, and approvals to ensure marketing materials, campaigns, and services are delivered accurately and on schedule.
• Support vendor selection, coordination, and ongoing relationship management to ensure quality, consistency, and alignment with company objectives.

SEO & Website Management

• Monitor and improve website performance, search visibility, and user experience through SEO best practices and ongoing optimization.
• Conduct keyword research, review website analytics, and identify opportunities to improve organic traffic and engagement.
• Maintain and update website content, including promotions, service offerings, company updates, and marketing campaigns, ensuring information remains accurate and aligned with brand messaging.
• Collaborate with internal teams and external partners to implement website enhancements and improvements.

Marketing Materials & Brand Content

• Create, coordinate, and maintain marketing materials including brochures, flyers, digital advertisements, presentations, email campaigns, and social media assets.
• Ensure all marketing materials align with company brand standards, messaging, and overall marketing strategy.
• Support the development of creative content and collateral to promote products, services, events, and company initiatives.

Market Research & Competitive Insights

• Conduct market research to identify industry trends, customer preferences, emerging opportunities, and competitive positioning.
• Analyze customer and market insights to support the development of marketing strategies and business decisions.
• Monitor competitor activities, market changes, and customer feedback to identify areas for improvement and growth.

Campaign Planning & Execution

• Support the planning, coordination, and execution of marketing campaigns across various channels, including digital, social media, email, and promotional initiatives.
• Assist with campaign timelines, content development, coordination of assets, and tracking of campaign performance.
• Collaborate with internal stakeholders to ensure campaigns align with business goals, product launches, events, and other strategic initiatives.

Marketing Analytics & Reporting

• Track, analyze, and report on marketing performance metrics, including website traffic, campaign engagement, lead generation, and overall marketing effectiveness.
• Use data and insights to identify trends, measure return on marketing activities, and recommend improvements.
• Prepare regular reports and summaries to support decision-making and optimize future marketing initiatives.

Qualifications:

• Experience in marketing, communications, or a related field
• Familiarity with SEO tools and principles
• Strong organizational and communication skills
• Ability to manage multiple projects and deadlines
• Basic design skills (e.g., Canva, Adobe Creative Suite) are a plus
• Experience with website CMS (e.g., WordPress, Squarespace) is preferred
• Ability to conduct and interpret market research effectively

Salary and Benefits

• $70,000 - $90,000 base salary
• Extended health benefits plan

Position Type

• Type: Permanent, Full-Time, In Person
• Work Location: Vancouver, BC
• Start Date: Immediate

Please note: Candidates must be currently authorised to work in Canada.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.